The Business of Soundtracking the Creator Economy

There are billions of videos uploaded to the internet daily. They all need the right music or sound effect. Many of them rely on Epidemic Sound to make that happen. In this episode, I’m joined by Oscar Hoglund, co-founder and CEO of Epidemic Sound. We dive into how Epidemic Sound uses AI to enhance music discovery while ensuring fair compensation for artists through a unique revenue model. Oscar also shares valuable insights on industry trends, the growth of the creator economy, and where the next wave of value will come from. 01:50 Evolution of Content Creation 06:59 Epidemic Sound's Four-Pillar Model 21:01 The Acceleration of the Creator Economy 24:22 AI in Music Adaptation and Generation 28:18 Data and Distribution 36:24 Future Aspirations This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there. Listen in for our Chartmetric Stat of the Week.