Unlock the tools you need to conduct focus groups and enhance your legal practice. This episode provides guidance for trial lawyers on how to gain juror insights without a psychology degree. We cover the fundamentals of setting clear objectives, planning structured sessions, and conducting test runs to avoid common mistakes. By mastering these skills, you'll be better equipped to connect with juries and clients, make informed case decisions, and overcome personal biases.
Elizabeth breaks down the essentials of focus group preparation. She shares tips and resources for those ready to delve deeper into focus group strategies. Whether you're assessing settlement options, evaluating expert testimonies, or seeking juror feedback, this episode is packed with advice to empower your legal practice.
In this episode, you will hear:
- Setting clear goals for focus group sessions
- Developing a structured plan to ensure effective listening
- Overcoming personal biases in focus group settings
- Avoiding common pitfalls like overloading information and lack of organization
Additional resources:
How to Do Your Own Virtual Focus Groups Part 2: Planning and Moderating
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Episode Credits
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