We turn to focus groups for different perspectives, different viewpoints and unexpected interpretations.
But sometimes, these insights can really catch us off guard, even when we think we already know the case.
My good friend Sheila Wilkinson and I continue our conversation from Episode 147, and talk about why teaching lawyers to see their cases through fresh eyes changes everything.
Sheila has her own revelations about what focus groups really reveal, and shares her own unique insight as a combined licensed attorney, licensed social worker, educator and coach. Sheila loves to share her passion for teaching and the benefits of involving clients and their lawyers deeply in the focus group process, to improve trial outcomes.
We then share actionable advice for plaintiffs attorneys considering focus groups, and emphasize the relational and educational aspects of trial consulting.
In this episode, you will learn about:
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Discover more about Sheila Wilkinson:
Check out her website: sheilawilkinson.com
Book time with Shelia: Book Time With Me
Find Sheila on LinkedIn: @smwilkinson
Discover Sheila's podcasts:
Building Your Joyful and Thriving Lawyer Life
Do you have an upcoming trial and want help writing your opening statement? Book a free call with Elizabeth to see how she can help.
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