Bradley Rausch: Creating with Purpose, Dismantling Perfection, and Taking Aligned Action | Ep. 42

What if the life you wanted was possible, but only if you stopped waiting for permission to build it?

In this powerful conversation, Bradley joins TURTZED to share how he went from a top-performing high-ticket closer to building a business grounded in impact, not ego. Together, we explore identity, self-worth, content creation, and how perfectionism often holds people back from showing up authentically. Bradley shares the frameworks that helped him—and now help others—tolerate discomfort, take imperfect action, and create from a place of purpose.

This episode is for entrepreneurs, creators, and anyone navigating the intersection of personal truth and public expression. You’ll walk away with insight, encouragement, and practical strategies to take one brave step closer to your goals—even if you’re scared.

Key Takeaways:

Dismantling toxic marketing cultures – Bradley explains why he left a profit-first coaching model to build something with integrity and long-term impact.

Content that matters starts with emotion – Instead of chasing a niche, ask yourself, “What do I want to rally against?”

Framework over perfection – Bradley’s “CRAFT” model breaks down how to build habits that align with your vision without spiraling into shame.

Vulnerability as leadership – We show what it looks like in real time to face resistance, self-doubt, and still hit record.

Resilience isn’t about ease – Bradley shares why “pain is required, suffering is optional” became a turning point in his healing journey.

Own your story, then teach from it – We reflect on how coaching and content become more powerful when rooted in lived experience.

Bradley Rausch

Instagram: https://www.instagram.com/bradleyyrausch/

Website: https://www.bradleyrausch.com

Charles Turtz: https://beacons.ai/turtzc

TURTZED: https://beacons.ai/turtzed

Disclaimer: The TURTZED Podcast represents the views and opinions of Charles Turtz and his guests. This content is intended for informational, educational, and entertainment purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Always consult with a qualified healthcare provider regarding your specific health needs. Read our full disclaimer.

00:00 – The Duality Between Personal and Business Identity

01:12 – Bradley’s Nontraditional Path and Early Sales Career

02:22 – Leaving Profit-First Coaching to Build with Integrity

03:24 – Finding Aligned Clients: Mission, Values, Methods

04:02 – Who Do You Want to Rally Against? Finding Content Fuel

06:10 – Virality vs. Impact: Creating with Purpose

07:43 – Building Structure to Support Coaches’ Stories

08:19 – What Bradley Wants Clients to Say About His Work

09:55 – Making Content Simple, Not Easy

10:20 – Why Most Content Creators Miss the Mark

11:08 – Charlie Faces a Coaching Framework Live

12:18 – The Power of Humor in Healing and Storytelling

13:31 – Overcoming Content Paralysis and Showing Up

14:41 – Bradley’s CRAFT Framework for Taking Aligned Action

18:11 – Reveal the Micro-Steps, Not Just the Big Dream

20:19 – Curiosity Over Criticism in the Content Process

22:19 – Planning for Triggers: Shame, Stubble, and Self-Sabotage

25:00 – Tolerating Discomfort Without Suffering

28:11 – Celebrating Small Wins as Big Victories

29:13 – Building with Purpose, Living the Dream

30:07 – Impact Over Algorithms: Bradley’s Philosophy

31:18 – What 10-Year-Old Bradley Would Say Today

35:12 – Frameworks Only Work if You Trust Yourself

37:04 – The Breath Before the Breakthrough

38:56 – Bradley’s Definition of Grace and Why It Matters

41:04 – A Quote That Changed Everything

42:08 – What Charles Hopes His Legacy Will Be

44:52 – Final Reflections and Deep Gratitude