In this episode of Two Cranky Creatives, hosts Carrie Cantwell and Toni Federico are joined by Kay Wolfersperger to tackle a hard truth about making a living in surface design: one income stream just isn't enough. If you've been told that licensing your art will pay all your bills, they're here to set the record straight—with plenty of cranky real talk.
They dive into why relying solely on licensing is the exception, not the rule, how multiple income streams are a necessity (not a failure), and the best ways to diversify without losing your sanity. Whether you're freelancing, teaching, selling products, or building passive income, they break down the ways creatives can actually make a living—without burning out.
In This Episode, You'll Hear About:
- How art licensing alone won't pay all your bills (and that's normal).
- The reality of balancing multiple revenue streams without losing your mind.
- Why having multiple streams isn't a failure—it's smart business.
If you've ever felt stressed about where your next paycheck is coming from, this episode will help you feel seen, empowered, and maybe even a little less cranky.
Notable Mentions
Shannon McNab's Surface Industry Survey
Kay's Playlist
Flow Beats on Spotify
Kay Wolfersperger …
Kay Wolfesperger is a creative lighting bolt based out of Savannah, GA, USA. She funnels her boundless energy into her illustrations to create unique and compelling solutions for her clients such as Editions Auzou, Creative Bug, American Greetings and Design House Greetings. Her colorful and lively work often explores humor and positivity and her mixed race background provides invaluable insight and appreciation for diverse points of view and a penchant for empathy. Wolfersperger loves the convenience and speed of working digitally but embraces the wobbly lines in her work that reflect the mastery of her craft and humanness in her process. She balances her robust creative entrepreneurship with running, lifting heavy and traveling.
Two Cranky Creatives …
Two Cranky Creatives is hosted by Carrie Cantwell & Toni Federico, two seasoned art entrepreneurs who pull back the curtain on the highs and lows of making a living as a creative. Expect unfiltered, real talk about the challenges, victories, and everything in between t
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