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July 16, 2025 34 mins

In this episode of Two Cranky Creatives, hosts Carrie Cantwell and Toni Federico are joined by Xhico of Studio Xhico. Together, they tackle a crucial yet often overlooked issue in the surface design industry: cultural appropriation. They delve into the fine line between inspiration and appropriation, exploring what it means to find your authentic creative voice while respecting cultural boundaries.

They also share practical advice on responsibly using cultural references in your work and offer insight into the importance of awareness and sensitivity in today’s global art landscape. If you’ve ever wondered how to ensure your designs are original, respectful, and rooted in your personal voice, this episode is a must-listen.

In this episode, you’ll hear about:

  • The difference between cultural appropriation and cultural inspiration.
  • How to discover and nurture your own unique artistic voice.
  • Tips for responsibly incorporating cultural elements into your work.
  • Why cultural sensitivity is essential for ethical creativity

Notable Mentions

The Otomi People

Xhico…
I’m a traveling artist, designer, photographer, and creative entrepreneur with my studio in sunny California. With over thirty-five years of experience building brands, visualizing ideas, and design-thinking, my attention is now focused on surface pattern design and online education. You can catch some of my design classes on SkillShare.

When I’m not designing or creative coaching, I'm hosting my annual design retreat in Oaxaca, Mexico. You'll often find me in remote locations in the cloud forests of Chiapas or on the hillsides of volcanoes in Guatemala. I work with indigenous artisans to bring attention to their work through fair-trade collaborations.

Website: https://studio-xhico.com/
Instagram: @ studio.xhico

Two Cranky Creatives …
Two Cranky Creatives is hosted by Carrie Cantwell & Toni Federico, two seasoned art entrepreneurs who pull back the curtain on the highs and lows of making a living as a creative. Expect unfiltered, real talk about the challenges, victories, and everything in between that comes with navigating the art world as a business. Whether you're a fellow creative or just curious about the hustle, join us every other week for candid conversations that go beyond the usual sugar-coated advice.

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