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February 11, 2025 32 mins

Do you struggle with being your authentic self on social media? Becca Luna joins us for a rich conversation about redefining authenticity in the digital landscape. Becca's journey from the free-spirited environment of a Northern California hippie commune to spearheading a multi-million-dollar web design empire is nothing short of remarkable. She shares her unique perspective on brand building, likening it to that perfect pair of jeans that fits just right—authentic, comfortable, and true to yourself. Becca encourages creatives to move beyond generic templates and infuse their genuine energy into their work, creating brands that resonate deeply and attract ideal clients.

I used Becca to help redesign my brand and website so I could show up as my true self. Becca nailed it!! She really made it feel like me.

Becca dives into the significance of showing up authentically on social media, particularly for entrepreneurs feeling the pressure to maintain a flawless image. Her experiences, both personal and professional, underline the power of vulnerability and imperfection as tools for building genuine connections. By being a "permission slip" for others to be themselves, Becca not only inspires listeners but also offers practical insights.

In this episode, we chat about:

  • Becca’s transformative work in web design
  • Growing up on a hippie commune
  • Building a successful brand by being your authentic self
  • How Becca’s business has grown

Connect with Jenni:

Ways to Work Together: https://jennimaroney.com/work-together

Connect with Becca:

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