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June 12, 2025 25 mins

Buckle up, buttercup—because in this episode, I dive headfirst into the mic-side of marketing with the OG podcast queen herself, Jessica Rhodes, founder of Interview Connections, the world’s first and leading podcast booking agency in 2013, back when no other agencies like it existed. Since its founding, Interview Connections has booked over 30,000 podcast interviews for over 800 clients! Jessica is passionate about helping entrepreneurs who feel like the best-kept secret grow their business online through genuine, human-to-human connection. The podcast interviews Jessica and her team have booked have helped their clients generate millions of dollars in sales, sell thousands of books, and transform countless lives.

We get into the juicy stuff—like the power of the podcast one-sheet (yes, it’s sexy if you do it right). Think of it as your podcasting Tinder profile, except way less awkward and way more likely to land you revenue-generating interviews.

Jessica doesn’t stop there—oh no, she hits us with a mic drop moment on the “trust recession” (yeah, it’s a thing) and why being a podcast guest is basically the love language of modern marketing. She coaches newbies on how to show up without sounding like a robot or crying mid-interview (unless that’s your brand—no judgment).

In this episode, we chat about:

  • How to build a strong podcast guesting strategy
  • The role of AI in podcasting
  • Starting you podcast journey
  • Leveraging podcast appearances

Connect with Jenni:

Connect with Jessica:

Check out ThriveCart:

Thrivecart (affiliate link): https://checkout.thrivecart.com/thrivecart-pro-account/?coupon=JENNI

Check out ShowIt:

ShowIt (affiliate link): https://showit.com/r/jr9k3yqy

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