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July 15, 2025 51 mins

Phillip Salem shares how bold authenticity, fashion-forward branding, and mental wellness helped him build a bi-coastal business and referral empire. Discover the REI Agent Podcast episode that will change your mindset forever.

See full article: https://www.unitedstatesrealestateinvestor.com/the-bold-bi-coastal-baddie-who-broke-the-real-estate-mold-with-phillip-salem/

(00:00) - Introduction to The REI Agent Podcast

(00:24) - Mattias Teases the Bicoastal Baddie: Phillip Salem

(03:30) - Phillip's Nicknames: Agent P and Not Your Basic Broker

(04:45) - Mattias on Standing Out and the Purple Cow Principle

(05:01) - Phillip's Journey from Fashion to Real Estate

(07:29) - The Dream of Selling on Both Coasts

(09:29) - Building Business in Two Markets

(10:10) - Starting in NYC with Rentals and Climbing Up

(12:51) - Making LA Work with Strategic Travel and Mentorship

(13:42) - Losing Deals but Staying Grounded

(15:26) - Mattias on Managing High Stakes Logistical Chaos

(16:01) - Phillip’s Deal Minimum and Referrals Strategy

(17:21) - Selling Glinda’s Home: Ariana Grande’s Apartment

(18:28) - Time Split Between NYC and LA

(18:46) - Referral Model and Smart Delegation in LA

(20:08) - Do Clients Always Want the Bicoastal Baddie?

(20:30) - Setting Client Expectations and Respectful Relationships

(21:52) - Examples of Working Remotely in Real Estate

(22:53) - National Brands and Local Trust: Eklund, Serhant, and LV

(24:24) - Customer Service from Fashion to Real Estate

(26:29) - Mattias on the Disney Brand Archetype

(27:17) - Treating Every Client Like Beyoncé

(28:36) - Creating Boundaries and Taking Days Off

(29:04) - Letting Go of Clients Who Don’t Respect Boundaries

(30:26) - Commission is Earned: The Emotional Weight of the Work

(31:23) - Staying Grounded Through Volunteering

(32:18) - Dog Rescues, The Blind Center, and Giving Back

(33:46) - Flying to Vegas for Janet Jackson: The Power of Joy

(34:13) - Tech Nerd Dreams and The Vegas Sphere

(35:32) - Music, CrossFit, and Creative Outlets

(36:40) - Agents Can Have Talents Outside of Work

(37:29) - Third Places: Volunteering, Gyms, and Social Events

(39:02) - Building Brand Through Passionate Networking

(40:46) - Surrounding Yourself With Confidence and Opportunity

(42:35) - Value and Confidence: Why You Deserve That Listing

(43:42) - Surgeon Analogy and Being Prepared

(44:06) - Golden Nugget: Be Authentic and Go Against the Grain

(47:16) - Phillip's Favorite Book: The Meaning of Mariah Carey

(48:50) - Shoutout to Tampa Bri and Fearless Branding

(50:01) - Collaboration Over Competition: Agent Masterminds

(50:37) - How to Contact Phillip Salem

(51:03) - Closing Messages from The REI Agent Team

Contact Phillip Salem

https://phillipowensalem.com/

https://www.instagram.com/phillipowensalem

For more authentic content to enhance your holistic success, visit https://reiagent.com

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