Balancing Bold Moves: Building a Business, Embracing AI, and Redefining Success with Nicola Quail

In this global edition of Unlimited HERizons, host Megan Bozzuto sits down with Nichola Quail, founder and CEO of Insights Exchange, for a fascinating conversation about entrepreneurship, market research, and navigating the evolving landscape of work and technology—all the way from Sydney, Australia.

With over 25 years in market research, Nichola shares how she transformed her solo consultancy into a thriving woman-led company that empowers top research professionals—many of them working mothers—to thrive on their own terms. From launching a business during the height of lockdown to co-founding the Asia-Pacific chapter of the AI Marketers Guild, Nicola’s journey is a story of resilience, innovation, and redefining what success looks like.

💡 Key Highlights:

• Why qualitative market research is more essential than ever in the age of AI

• The future of work for women in professional services

• How AI is enhancing—not replacing—human-led insights

• Nicola’s experience launching a company during COVID lockdowns

• Finding balance as a founder, mother, and leader

• The power of community and peer networks for solo entrepreneurs

• Challenging the myth of imposter syndrome through learning and action

This episode is a must-listen for any woman building a business, balancing life and leadership, or curious about the role of technology and research in today’s business decisions.

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📌 Connect with Nichola Quail:

• 💼 Website: Insights Exchange

• 💬 LinkedIn: Nichola Quail

🌐 Learn more about IAW and join our global network of women at www.iawomen.com