Marketing with an Edge: Behavioral Insights, AI Tools, and Smarter Strategy with Keitha Maciel

In this episode of Unlimited HERizons, host Megan Bozzuto welcomes marketing expert Keitha Maciel, founder of Marketing Edge Academy, for a high-value conversation that will help any entrepreneur or business owner elevate their marketing results.

With over 20 years of experience in corporate marketing and a background in biopsychology, behavioral science, and AI strategy, Keitha breaks down complex marketing concepts into approachable, actionable steps. From understanding how your audience thinks to using AI tools effectively (without getting overwhelmed), Keitha shares how to gain a competitive edge—without burning yourself out or chasing every trend.

💡 Key Takeaways:

• What “behavioral science” really means (and how it gives you the marketing edge)

• How to analyze your email marketing data for smarter tweaks—not total rewrites

• Why your subject lines, click-through rates, and bounce rates matter (and how to improve them)

• Practical ways to use AI like ChatGPT for content, customer insight, and campaign strategy

• How to build an ideal client profile with AI (including prompt structure tips!)

• Why reciprocity and a strong lead magnet strategy can boost your conversions

If you've ever felt overwhelmed by marketing or stuck trying to stand out online, this episode is your blueprint to get back in the driver’s seat with data-backed decisions and smart, strategic content.

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📌 Connect with Keitha Maciel:

• 💼 Website: Marketing Edge Academy

• 💬 LinkedIn: Keitha Maciel

• 📥 Subscribe to her LinkedIn Newsletter

🌐 Learn more about IAW and join our global network at www.iawomen.com