In this episode of Unlocked, Skot Waldron and Marcelo Calbucci delve into “The PRFAQ Framework”, a strategic tool developed at Amazon that combines press releases and frequently asked questions to clarify product vision and strategy. They discuss the importance of writing in critical thinking, the role of PRFAQ in decision-making, and how it addresses common pitfalls in product strategy. The conversation also touches on psychological safety, collaboration, and the resources available for implementing the PRFAQ process.
Website: www.calbucci.com, www.theprfaq.com
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