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March 4, 2025 37 mins

In this conversation, Skot Waldron and Ken Rusk discuss the often-overlooked opportunities in blue collar jobs, the importance of culture in the workplace, and the challenges of recruitment in the industry. Ken shares insights from his book 'Blue Collar Cash' and emphasizes the need for companies to create an environment where employees feel in control and valued. They explore the intersection of personal and corporate goals, the significance of purpose in work, and how to foster a thriving company culture. Ken also introduces his course designed to help individuals take control of their lives and careers, while highlighting his charitable efforts to support first responders and their families.

Website: www.kenrusk.com

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