Unlocking The ROI of Creativity With Natalie Nixon

In this episode of the Unlocked podcast, host Skot Waldron engages with Dr. Natalie Nixon, a creativity strategist and CEO of Figure 8 Thinking, to explore the critical role of creativity in both personal and professional spheres. Dr. Nixon argues that creativity is not exclusive to artists but is essential for innovation across all industries, emphasizing the need to dispel the misconception that creativity is secondary to tasks like management and finance. She introduces her frameworks, such as the "Wonder & Rigor" model, which advocates for balancing curiosity with disciplined focus to enhance problem-solving and adapt to an increasingly complex work environment. Their conversation also touches on cultivating a workplace culture that values creativity, the importance of play in fostering motivation, and the need to rethink productivity in a way that centers human potential. Ultimately, Dr. Nixon underscores that embracing creativity can lead to greater business success and personal fulfillment.

Webiste: www.figure8thinking.com