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June 24, 2025 46 mins

In this episode of Unlocked, Jaime Schwarz, a brand therapist, discusses the importance of active listening, the concept of brand therapy, and the need for human transformation within teams. He emphasizes the role of trust and communication in fostering effective teamwork and the challenges faced in modern organizational structures. The discussion also touches on the evolution of brand therapy and the significance of aligning personal and organizational goals. In this conversation, Skot Waldron and Jaime Schwarz explore the intricate balance between selfishness and social obligations, the importance of understanding brand benefits over mere products, and the challenges organizations face in achieving mutual commitment. They discuss the role of leadership in fostering social contracts, the significance of building a brand voice, and the implications of personal branding in a digital age. The conversation also touches on the dangers of persona overlap, the navigation of the surveillance economy, and the need to overcome fear to foster growth within corporate structures.

Website: brandtherapy.coach, mrkd.dj

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