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April 11, 2018 26 min



This episode is very special because thanks to YOU, we have welcomed Jasmine Star back to the show. In our first episode together, we dove deeply into Instagram as a business growth strategy. Today, we are taking a turn and talking about how Jasmine is building a world-class brand and community.


Jasmine is sharing how a brand isn’t just a logo. It’s about what people think and say when you leave the room. It’s about the lasting impression you leave on someone with your business. Give an impression that will make people come back again and again!


(2:33) “A brand is not a logo, it is not a website, it is not a business card, it is not your social media following. A brand is the thing someone says when you walk about of the room” --Jasmine Star


(11:37) “My first reaction is to say cut it, I don't want to do it. But then I said no, I am finishing what I had started. I am going to sit through the ugly and the poor engagement”--Jasmine Star


(12:30) ”When we go back to building a brand, it’s really understanding #1 who are you trying to serve and #2 understanding as you test the waters you are going to have a bunch of missed marks” --Jasmine Star


Connect with Jasmine:

Instagram: @jasminestar

Twitter: @jasminestar

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