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September 20, 2021 45 mins

Today’s episode is the final in a 3 part series with Makeup By Shannon Marie! She is a TV and film makeup artist in Los Angeles with a strong YouTube and TikTok presence in the makeup education space.

In this series we chat about her experience getting started as a digital creator while balancing on set work, the dark side of going viral, and leveling up her social media game.

On today’s episode we’re focusing on leveling up -- how to repurpose existing content and create intentional strategies, the importance of owning your communication channels, dealing with imposter syndrome, and one of my favorite and underrated platforms: Pinterest.


If you’d like to support the show (yay!) please help us get the word out by sharing this episode with a friend who might enjoy it. And don't forget to subscribe, rate & leave a review too! 


 


TIMECODE NOTES:


02:40 Setting new goals


05:10 Imposter syndrome


13:10 Benefits of Pinterest


17:05 Benefits of e-mail 


24:22 Setting boundaries


26:55 Optimizing YouTube content for Pinterest


33:48 Getting out of a social media slump


38:38 Simplifying production & batching content


 


LINKS FROM EPISODE:


Tailwind (app recommended for Pinterest content creation, publishing, and analytics): https://www.tailwindapp.com/


 


MORE WITH SHANNON MARIE:


YouTube: https://www.youtube.com/MakeupByShannonMarie


TikTok: https://www.tiktok.com/@makeupbyshannonmarie


Instagram: https://www.instagram.com/MakeupByShannonMarie/


IMDb: https://www.imdb.com/name/nm6602602/


Portfolio: https://www.makeupbyshannonmarie.com/


 


LINKS FROM POD:


Unverified on Instagram: https://www.instagram.com/unverifiedpod/


Be an Unverified guest or submit a question: https://www.unverifiedpod.com/beontheshow


Show notes and extras: https://www.unverifiedpod.com/


 


THIS EPISODE IS SUPPORTED BY: Doodle Different, a little book of places to start! With unique drawing prompts and hashtags on each page, Doodle Different is the place where offline creativity meets online community. It’s a celebration of imagination! Get your book or digital download at https://www.doodledifferent.com/ and use the code UNVERIFIED for 15% off your first order! Happy doodling!


THIS EPISODE IS SUPPORTED BY: The Russell Hotel, a historic church transformed into a one of a kind boutique hotel in Nashville, TN. Visit

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