Up Next with Gabriella Mirabelli
New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.
Episodes
Do process photos increase charity donations?
Josh Lundberg, assistant professor of marketing at North Carolina Central University, joins Up Next to answer that question. His research with colleagues, published in the International Journal of Research in Marketing, finds that photos showing a charity's process, the actual steps taken to help someone, get people to donate more than the stand...
Jack Myers, media ecologist, futurist, and Peabody Award-winni...
Dan Coates, CEO and co-founder of YPulse, join...
Scott Goodson founded StrawberryFrog, a global agency built on a philosophy he calls movement marketing. In this episode, he and Gabriella Mirabelli trace that framework from its origins through decades of application across healthcare, automotive, consumer goods, and fintech. Goodwin explains why the building blocks of any real movement include dissatisfaction and a named nemesis, and why brands that skip thos...
Rod Duclos, Associate Professor of Marketing at Ivey Business ...
Joshua Lifrak spent five years building the mental skills pro...
Kaley Mullin is a sociologist and cultural insights practitio...
MaryLeigh Bliss Read more
Thomas Bunn is Global Chief Client Impact Officer at Zeno Gro...
Ryan Webb, associate professor at the Rotman S...
AdGood Foundation accepts CTV ad inventory that publishers donate, routes it to nonprofits at $5 to $6 CPM, and charges roughly 70% below market rates. The model sits inside the existing ad stack, uses the same targeting and reporting tools as any commercial buyer, and requires no production budget: a self-serve AI tool generates a broadcast-ready 30-second spot from a nonprofit's URL for a minimum spend of $25...
MaryLeigh Bliss, chief content officer at YPulse, joins Gabriella Mirabelli to discuss YPulse's Post-Social Playbook report, based on a survey of 1,500 13 to 39-year-olds in the US and Canada. The data makes clear that algorithm-driven feeds have made follower counts functionally irrelevant for brands, and that reaching young consumers now requires a different model entirely: entertainment focus...
Jesse Weinstein is a partner at Phillips & Associates, a ...
Arnd Vomberg, Associate Professor of Marketing at HEC Paris, and his colleagues have spent years studying how consumers respond when prices shift without notice. Their findings, published in the International Journal of Research in Marketing, are directly relevant to every brand competing for attention in an algorithmically priced marketplace. He joins the show to discuss price fairness theory, the habituation ...
Most AI safety conversation focuses on what's happening inside the model. In this episode, Dr. Ilan Strauss, co-director of the AI Disclosures Project, shares why he th...
MaryLeigh Bliss Read more
In this episode, Jack Oujo discusses his book, Too Smart to Be an Umpire. After eight years chasing his dream of becoming a major league umpire, Oujo was let go and fac...
Simon Blanchard, Dean's Professor of Marketing at Georgetown U...
Ron Rubin Read more
Paul D'Arcy, CMO at Moloco, explores how AI has fundamentally ...
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