Up Next with Gabriella Mirabelli
New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.
Episodes
Jesse Weinstein is a partner at Phillips & Associates, a ...
Arnd Vomberg, Associate Professor of Marketing at HEC Paris, and his colleagues have spent years studying how consumers respond when prices shift without notice. Their findings, published in the International Journal of Research in Marketing, are directly relevant to every brand competing for attention in an algorithmically priced marketplace. He joins the show to discuss price fairness theory, the habituation ...
Most AI safety conversation focuses on what's happening inside the model. In this episode, Dr. Ilan Strauss, co-director of the AI Disclosures Project, shares why he th...
MaryLeigh Bliss Read more
In this episode, Jack Oujo discusses his book, Too Smart to Be an Umpire. After eight years chasing his dream of becoming a major league umpire, Oujo was let go and fac...
Simon Blanchard, Dean's Professor of Marketing at Georgetown U...
Ron Rubin Read more
Paul D'Arcy, CMO at Moloco, explores how AI has fundamentally ...
MaryLeigh Bliss, Chief Content Officer at YPulse, has been tracking what young consumers find cool and what keeps them loyal to brands. The two things turn out to be driven by different forces, and understanding the gap between them can change how brand investment decisions should be made. Bliss brings data from YPulse's brand tracker, which covers affinity for over a thousand brands among 13-to...
Rick DeLisi, Lead Research Analys...
Finola Kerrigan, professor of marketing at Birmingham Business...
In this episode, Read more
MaryLeigh Bliss, chief content officer at YPul...
Rachel Boucher, head of content at Event Marketer magazine, discusses how experiential marketing has evolved from tactical activations to strategic campaign hubs. The conversation covers how the pandemic accelerated planning cycles and hybrid integration, why networking ranks as the top attendee goal at B2B events, and how Gen Z drives demand for offline connection around niche digit...
Henri Weijo is an associate professor of marketing at Aalto University School of Business in Helsinki. His research examines how algorithmic recommendation systems are reshaping ...
Tina Dietz, founder of Twin Flames Studios, explains how audio...
MaryLeigh Bliss, Read more
In this episode, Jason Fairchild, CEO of tvScientific, discusses how performance marketing principles are being applied to connected TV advertising. The conversation covers deterministic attribution matching household ad exposure to ...
Guilherme Ramos, assistant professor of marketing at Rochester...
In this episode, Dave Bernath, CEO of Wurl and former Comedy Central GM, explains the technology infrastructure behind ad-supported streaming TV. The conversation covers how FAST channels work, the relationship between content owners and platforms, and why major studios sometimes cede advertising con...
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