In this episode I interview Mitchell Scott, co-founder and CEO of The Very Good Butchers, a Canadian plant-based meat company.
After selling out the farmers’ markets on Denman Island, British Columbia, Mitchell and his co-founder and fellow ‘bean butcher’ James Davison knew they were onto something.
They brought their beans to Victoria and opened the Canadian West Coast’s first plant-based butchery.
The pair are currently opening a new facility that will be able to produce up to $100 million more in product a year which is an increase of more than 2,500%.
Last year they became the second plant-based meat company to release an IPO.
In this interview Mitchell discusses:
• Why they use the terms ‘butcher’ and ‘butchery’
• How they raised $600k from 240 investors in an equity crowdfunding campaign in 2018
• The unexpected turn of events after they received several offers of a deal on Dragon’s Den (Canada)
• Why they went public last year and the benefits and challenges it’s brought
• How to go public and how much it costs
• And more
Visit The Very Good Butchers website
RESOURCES:
My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight
My book Vegan Ventures: Start and Grow an Ethical Business
Follow Vegan Business Media on:
Connect with me personally at:
Popular Podcasts
United States of Kennedy
United States of Kennedy is a podcast about our cultural fascination with the Kennedy dynasty. Every week, hosts Lyra Smith and George Civeris go into one aspect of the Kennedy story.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com