VBT 174: Lena Ludwig of Vital Gains Mergers & Acquisitions Firm on How to Sell or Buy a Vegan or Alt Protein Business

In this episode I interview Lena Ludwig, founder and principal of Vital Gains mergers and acquisitions consultancy in Washington D.C.

A vegan of 26 years, Lena started working in mergers and acquisitions and finance over 20 years ago, and she’s helped hundreds of businesses with successful acquisitions, joint ventures, and strategic growth planning.

For the past 10 years, she’s been a financial and administrative executive in the plant-based foods and animal rights movements.

Vital Gains is a woman-owned, women-operated mergers and acquisitions consultancy, focused on the alt-protein sector.

In this interview Lena discusses:

• Business valuations and the different ways they’re calculated

• How to determine if you’re ready to merge or be acquired

• What to look for if you want to buy or sell a business

• What steps are involved in a merger or acquisition

• Red flags to be aware of when considering a merger or acquisition

• The importance of ethical clauses to protect your brand during an acquisition

• The costs involved in a merger or acquisition

• And more

Visit the Vital Gains website

RESOURCES:

My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight

My book Vegan Ventures: Start and Grow an Ethical Business

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