Live Video Insights are a great tool to use to get to know your audience. Majority of the platforms have Livestream insights that give you all the information you need to know about your audience.
Facebook, Instagram, and Linkedin all allow you to go live to chat with your audience. Why not get to know them through insights.
Social media examiner has a lot of articles in regards to Live Video
How to Analyze Facebook Live Video: A Marketing Tutorial
The insights you want to pay attention to are:
Time viewed
Gender
Demographics
Replay Views
Each platform has its own individual insights. Linkedin Live is fairly new and you have to use a 3rd party platform to go live. Look at the analytics of that platform to gather your intel.
Once you review your video insights you'll be able to improve your reach.
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