Visual Storytelling Today

Visual Storytelling Today

Most businesses struggle to get their voice heard in today’s crowded media environment. Co-hosts Shlomi Ron and Alex de Carvalho had a question: what if businesses could connect more powerfully with audiences? With their combined experience in marketing, they created the My Visual Story framework to help business owners, entrepreneurs, and corporate communicators engage through online media. “Visual Storytelling is a marketing strategy that communicates powerful ideas through compelling narratives with your customer at the heart of the story, and delivered through interactive and immersive visual media – to create profitable customer engagements,” says Shlomi. Visual Storytelling Today is your #1 source for the latest actionable visual storytelling ideas you can apply to your business today! Join us as we feature notable visual storytellers and dig deeper into their journey. Questions for our guests? ... Show More

Episodes

In this episode, I chat with Steve Dutton, Founder at Avenue 3 Miami an urban movement that aims to reduce the problem of homelessness using technology and a clever loyalty value exchange model. We talked about his dramatic journey of becoming a non-profit organization founder, his experience going through our visual storytelling framework, lessons her learned down the road and much more. About our guest In memory of my husband, T... Read more

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In this episode, I chat with Kirk Francis, Portrait Photographer, and Artist. We talked about his journey of becoming an expert portrait photographer, his end-to-end process for maximizing first impression, tricks and tips, client examples and much more. About our guest It's not about cameras, pixels or film, lenses or photoshop, it's the joy of capturing the human experience. Getting someone to understand they ARE a beautiful huma... Read more

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In this episode, I chat with Yannis Angelis, Narrative Futurist, and co-founder at Beyond Storytelling Network. We talked about his journey as a business storyteller, and how he applied visual storytelling in his e-learning programs while working for a medical device company. About our guest He has been working for more than 25 years in organizations in different roles, mainly Training, Strategy planning, Marketing, and Communicati... Read more

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In episode #17 of Visual Storytelling Today show, I chat with Rafael Baldwin, Digital Media Storyteller at Miami's renowned New World Symphony. We talked about his journey, growing up in Mexico in a family with a long tradition of TV and film production, his work as a film producer and his thoughts about how to take advantage of emerging visual media to tell compelling stories. About our guest Single, multi-camera, and VR/360° imme... Read more

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In episode #16 of Visual Storytelling Today show, I chat with Park Howell, Business Storytelling Strategist at Business of Story. We talked about his journey as an early pioneer of business storytelling, what tactics he uses to bring to life business stories both in his audience minds (aka theater of the mind) and externally through rich visual aids. Park also shares a few insightful success stories from his clients and simple, yet... Read more

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In episode #15 of Visual Storytelling Today show, I chat with Tory Gentes, an Immersive Ethnographer, and partner at The Palmerston Group. We talked about what is Ethnographic Research, why marketers should adopt ethnography as part of getting to know better their audience - a paramount ingredient for creating a powerful brand narrative, what are the typical business objectives marketers should consider, and the various on and offl... Read more

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In this episode, I chat with Susan Emerick, Sr. Manager, Global Marketing, Customer Experience & Advocacy at IBM. We talked about what is Influence Marketing, what are the main influencer categories, what are the typical business objectives marketers should consider, how influencers leverage visual social networks, the process, pitfalls to watch out for and top tips on how to get started. About our guest Susan Emerick is one of the... Read more

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In this episode, I decided to explore one of the fast-growing areas of visual storytelling - offline Branded Environments Design. I am talking about those visual narratives you most likely have seen when you visited a major corporate office. Local artists create them through digital or physical expressions such as paintings and sculptures commissioned by brands to support their unique culture in both customer-facing or corporate of... Read more

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Knowing how to connect better with audiences is always one of the top challenges for marketers and business leaders. In this episode, I decided to invite a business leader outside the traditional marketing space to share her story.   About our guest Yasmine Kotb is the owner of Mina Mediterraneo - one of the great success stories in Miami’s cuisine landscape.  After receiving a degree from the University of Texas in Journalism, Yas... Read more

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Our clients typically ask us: how do I find and own my business story? And a follow up question, what are the secret ingredients to make a good business story. With this in mind, I’d like to focus this episode of Visual Storytelling Today show on these fundamental questions I am sure any business leader can relate to.   About our guest I have the great pleasure to speak today with Diana Yazidjian, a business storytelling expert wit... Read more

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With all the latest talk about Facebook changing their newsfeed’s algorithm and the inevitable comparisons to Instagram (aka maximal vs. minimal design approaches), I’d like to focus our upcoming Visual Storytelling Today show on Instagram and how visual storytellers like you can take advantage.   About our guest Julie Cabezas is a co-founder of The Ideal Marketing Agency. Julie (B.S.B.E.) was a key marketing team member in the $1.... Read more

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As we're all getting ready to close the year and planning for an amazing 2018, in this episode I chat with my good friend and digital futurist Geoffrey Colon at Microsoft We reviewed the road visual storytelling has already made, crossing the lines from the entertainment world to marketing and what to expect in the near future.   About our guest Geoffrey Colon is a compelling voice at the intersection of marketing, tech, and popula... Read more

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December 4, 2017 49 min

Do you know how to harness the power of video at each stage of your buyer’s journey? With video expected to make up 80% of all Internet traffic by 2019 (source: Cisco), video has become a dominant tactic in marketer's’ toolbox for every stage in the buyer’s journey. When you think about it, video is the most accessible visual medium that lets your audience re-enacts real-life events, but remotely. In this episode, Shlomi Ron, co-fo... Read more

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Do you know how to harness the power of social listening to craft more authentic visual stories from your audience oceans of conversations?  With over 5 billion content pieces that are produced every day, the hunt for your dormant intelligence will be decided by skill and strategy. Imagine having a real-time "magic pitchfork" that finds the most valuable nuggets of information to match your business objectives.  In this episode, Sh... Read more

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Augmented/Virtual Reality revenue forecast is expected to hit $108 billion by 2021. Mobile AR could become the primary driver of a $108 billion VR/AR market by 2021 with AR taking the lion’s share of $83 billion and VR $25 billion (source: Digi-Capital). Are you ready? With all this action, marketers need to learn how to navigate this new discipline against realistic business objectives, and realize that there are new game rules fo... Read more

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In the last 50 years, the amount of ads and brand content we get exposed to on a daily basis has increased from 500/day to ~5000/day. This growing information overload, coupled with decreasing attention spans required marketers to figure out new ways to break through the clutter. In this episode, we'd like to talk about the drivers for the rise of user generated (UGC) marketing and how to harness its power with visual storytelling.... Read more

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90% of the information consumed by our brain is visual.Humans are visual beings who have been communicating through visuals for eons. You remember 80% of what you see but only 20% of what you read. With over 5 billion pieces of content published daily online (AKA "Communication Noise") and audiences that experience decreasing attention spans, businesses of all sizes are struggling to get their marketing messages across. In this epi... Read more

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Infographics have become one of the fastest growing tactics savvy visual marketers use today. In fact, the effectiveness rating for infographics rose more in one year than any other tactic—from 50 percent to 58 percent, according to the 2016 study by the Content Marketing Institute. In this episode, we'd like to unpack the power of infographics and dig deeper into infographic story making, visualizing and effective distribution.   ... Read more

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“Cartoons are fun, simple and also minimalist, you don’t need a lot of details, so your message comes out loud and clear and that’s very liberating. They also can hit somebody in 5 seconds”~Hugh MacLeod Hugh MacLeod has been drawing about life and business for over twenty years. Mission, purpose, and meaning are the cornerstones of the message behind his art. At the heart of Hugh’s work is one core belief: art has the power to tran... Read more

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"A truely interactive video offers users a non-linear navigation experience, supported by embedded digital resources (e.g., images, videos, text bubbles, links, online forms etc.) for users to learn more.” ~Gavrilo Bozovic A recent study from Vidyard found that businesses are now creating an average of 18 videos per month. Over half of business videos created in the past year were 2 minutes or shorter, and Cisco recently predicted ... Read more

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