Visual Storytelling Today

Visual Storytelling Today

Your #1 source for the latest actionable visual storytelling ideas you - the marketer or business leader - can easily apply to your business today! Host Shlomi Ron, CEO of the Visual Storytelling Institute, brings you a premium blend of notable visual storytellers from diverse industries as he digs deeper into their journeys, failures, successes, and lessons learned. For a full transmedia storytelling experience, each episode is distributed on audio, video, and blog post.For more information, please visit: http://www.visualstorytell.com/visual-storytelling-today

Episodes

May 25, 2022 50 min
In this episode of the Visual Storytelling Today podcast, I chat with Elizabeth Baron,  Enterprise Solutions Executive at Unity Technologies - the world’s leading real-time 3D development platform. We talked about her impressive 30-year journey at Ford leading immersive reality programs, what is volumetric storytelling? Key benefits, project examples of brands, what are the typical business objectives brands are after, the process,...
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In this episode of the Visual Storytelling Today podcast, I chat with Ida Kymmer, a Strategic Business Development Manager with Journee - a Berlin-based Metaverse Company. They are the team that developed the metaverse experience for Vogue Business. BMW, Adidas, Siemens and more. We talked about her unique journey entering the metaverse field, benefits for hosting vs. outsourcing an experience, what are the typical business objecti...
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In this episode of the Visual Storytelling Today podcast, I chat with Jeremy Gilbertson, a metaverse expert. We talked about what is a DAO (Decentralized Autonomous Organization)? What are the key types? What are the benefits for brands as a way to build and mobilize audiences? The process of forming a DAO, examples, misconceptions, his top 3 tips - and much more.   Check out the show notes: https://www.visualstorytell.com/blog/how...
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In this episode of the Visual Storytelling Today podcast, I chat with  Sara Adami-Johnson, Senior Wealth Planning Consultant BMO Private Wealth Group.  With all the recent metaverse explosion, how do you manage all these virtual assets during your lifetime but also the day after? We talked about her journey leading to wealth planning of high-net worth clients with specialty in virtual assets, her definition for the metaverse, chall...

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In this episode of the Visual Storytelling Today podcast, I chat with Dirk Lueth, Co-founder, at Uplandme, Inc. Upland is one of the world’s fastest growing blockchain games. We talked about his journey leading to AR/VR, his definition for the metaverse, examples of brands using the metaverse, success criteria, his top 3 tips - and much more.

Watch the video recording of this episode:  https://www.visualstorytell.com/blog/how-brand...
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In this episode of the Visual Storytelling Today podcast, I chat with Sarah Colamarino, former Vice President, Corporate Brand Equity and Partnerships, at Johnson & Johnson. As of recent she founded SC Blueprint Inc - strategic consulting practice. We talked about her impressive 30-year journey at J&J in various marketing communication roles, the backstory behind J&J's brand purpose, how she brought J&J's br...

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October 28, 2021 45 min

In this episode of the Visual Storytelling Today podcast, I chat with Chris Stephanyk, Head of Global Brand Partnerships at Wattpad - a leading social storytelling platform and destination for Gen Zs. We talked about his journey in storytelling, what is branded entertainment, his process, notable examples, challenges, final tips - and much more.

Watch the video recording of this episode:  https://www.visualstorytell.com/blog/what-i...
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September 9, 2021 56 min

In this episode of the Visual Storytelling Today podcast, I chat with Steve Pearson, Head of Visual Storytelling of GANNETT - USA TODAY NETWORK. We talked about his journey in storytelling,  USA TODAY’s GET Creative Studio, what is cinematic brand video, few examples, his creative process, challenges, final tips - and much more.

Watch the video recording of this episode:  https://www.visualstorytell.com/blog/how-to-create-cinemati...
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August 24, 2021 44 min

In this episode of the Visual Storytelling Today podcast, I chat with George Hammer, former Chief Content Officer of IBM. We talked about his journey in storytelling from the early days to his work as SVP of Content at Digitas, heading digital content at Discovery Channel, and creating a global content organization at IBM. George also talked about his visual storytelling philosophy, his definition for what is a minimalist video? no...

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In this episode of the Visual Storytelling Today podcast, I chat with John Livesay, Virtual Sales Keynote Speaker and author of "Better Selling Through Storytelling." We talked about their his journey in sales at leading media brands like Conde Nast and TheDailyBeast.com, what is virtual sales storytelling, illustrative examples, tips marketers and sales folks can easily apply - and much more.

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May 5, 2021 44 min

In this episode of the Visual Storytelling Today podcast, I chat with Mike Brown, CEO, and Vincent Keane, Creative Director at Cyber-NY - a boutique digital agency that has pioneered virtual cinema back in Spring 2020. We talked about their unique journey breaking into video streaming, what is virtual cinema, their remarkable story of working with distributors and helping local movie theaters to use their virtual cinema platform an...

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In this episode of the Visual Storytelling Today podcast, I chat with Jacqueline Elboghdadi, Regional Senior Marketing Director at Alshaya Group - a leading international franchise operator that delivers great shopping, dining and leisure experiences - based in Dubai. We talked about her journey, the process of adapting visual stories around global brands to various regional markets, success metrics, key examples, and much more.

Wa...
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March 17, 2021 42 min

In this episode of the Visual Storytelling Today podcast, I chat with Shizue Roche Adachi, Director of Communications & Narrative Design at Real Food Real Stories, a non-profit organization based in San Francisco with a mission to grow just connected and resilient food communities through stories. We talked about her journey entering the food storytelling, her perspectives about how she uses visual storytelling in her work, the...

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November 25, 2020 49 min

In this episode of the Visual Storytelling Today podcast, I chat with Ai Ching Goh, CEO of Piktochart, a web app offering users without intensive graphic design experience to easily create professional-grade visuals using themed templates. We met as Ai Ching kindly invited me to speak at the recent Business Storyteller Summit '20 her company hosted. We talked about her journey, her perspectives about the key drivers that make a...

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In this episode, I chat with Nina Jacobsen, Co-founder, CEO, and Helle Jabiri, Co-founder, CCO of Biites.com, a brand film platform headquartered in Copenhagen, Denmark. We met on LinkedIn where we realized that we shared the same vision of how visual storytelling can effectively bring to life brand narratives. Nina and Helle are looking to revolutionize branded long-form films and give them the center stage they truly deserve. In ...
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    July 1, 2020 39 min

    What do you get when you mix together storytelling and geography?

    In this episode, I chat with Brian Alonso, Co-Founder at Built Story.

    I have recently come across BuiltStory a new mobile app that’s doing just that: creating self-guided tours where each stop is, in essence, a chapter of a larger story you’re telling about your town or other places you’re visiting. Not only that, but the app also allows you to sell your tours and ge...

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    In this episode, I chat with Dr. Federico Conforto, who is a friend and also a Critical Care physician who works at San Camilo Hospital in Rome, Italy. As we all know, Italy was one of the countries that got hurt the most early on when the pandemic broke out late March. At its peak on April 20th, Italy had 108,000 active cases. We hear a lot about the hard work of health workers, but do we truly understand the magnitude of the sacr...

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    As the raging pandemic is pulling the rug from under our feet, some voices are less heard than others. To unpack this topic and discuss how stories of underrepresented voices drive social impact, I am excited to have Chris Colbert Founder/CEO, DCP Entertainment. With a passion for connecting audiences with innovative and inspiring content, Chris Colbert founded DCP Entertainment; giving a platform to People of Color, Women, and LGB...

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    As we’re all locked down at home for a couple of weeks now to slow down the expansion of the coronavirus pandemic, I realized there is a unique storytelling dynamic at play here that begs the question:

    How do you adapt your personal and brand story in uncertain times? You see, if you let your personal worries take over and the story you tell yourself is negative, how can you expect to tell an inspiring brand story to your employees...

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    March 2, 2020 49 min

    In this episode, I chat with William Warren, Founder & CEO of The Sketch Effect. His company is harnessing the power of visual communication to make their clients’ ideas understandable, memorable, and shareable. The art of live sketching at events is a fantastic example of visual storytelling at its best. 

    What you will learn?

  • What is live sketching? Are there several types? What benefits does it provide? And in what contexts?
  • H...
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