This episode is the first in our Campaigns for Change series, where we examine how communications campaigns can help shape public health policy.
We speak with Jacqueline Murphy, Senior Director of Digital Marketing Innovation at Planned Parenthood Federation of America, and Michael Ward, Partner at agency M+R. We explore the evolving digital landscape for nonprofit campaigns, discuss strategies to counter misinformation, and how to engage diverse audiences effectively. Key topics include leveraging social media, storytelling, paid advertising, and lessons from impactful campaigns such as Planned Parenthood's response to the Dobbs v. Jackson Women's Health decision. We also discuss how an audience-centric approach and sustained communication efforts are crucial in advancing public health and social change.
This episode features:
- Jacqueline Murphy, Senior Director of Digital Marketing Strategy and Innovation at Planned Parenthood Federation of America
- Michael Ward, Partner at M+R
Visit the Campaign Beacon resource mentioned in this episode at www.campaignbeacon.org
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