The 4 Social Media Content Types That Actually Get BOOKINGS

Want to get booked more from social media — without going viral, dancing on TikTok, or posting random mic-and-headphones pics?

In this video, I’m breaking down the 4 content types that actually attract voiceover clients. These aren’t trends or fluff — they’re based on tested strategy that works in the real world.

If you’re serious about growing your VO business online, this is your playbook.

🔑 You’ll learn:
• What to post (and what to stop posting)
• How to build trust with content
• The #1 shift that turns views into bookings

Whether you’re using Instagram, LinkedIn, TikTok, or YouTube, these VO social media tips will help you promote your voiceover business with confidence and clarity.

And get this free cheat sheet on the 4 Types of High Converting Content here: https://welcome.vopro.pro/4-content-types

#voiceactingchallenge  #voiceovermarketing   #VOSocialMediaTips #growyourVObusiness #voiceactorcontent #contentmarketingforVO

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Episode Transcript

(00:01):
Breaking news, God, we love to beat that phrase into the ground, don't we?
Breaking news, you do not need to go viral to get yourself more voiceover work.
That thirst Trap audio you spent four hours editing, that awkward lip sync trend that haszero tie into your business, and that fun facts about me as a voice actor carousel that no

(00:22):
one saved.
They're not evil, they're just not marketing.
Now if you're on social media to grow your business and not your ego, then you need tofocus on what really moves the needle.
This, my friends, is your no-bullshit voiceover social media strategy guide with real VOsocial media strategies that actually...

(00:44):
Let's start with what the hell is the point of social media for voice actors?
Well, I'll tell you what it's not about.
It's not about showing off your shiny new voiceover gear.
It's about building awareness and credibility and most importantly connection.
It's all about helping people hire you.
Let me say that louder for the perfectionists in the back.

(01:05):
Social media is not your portfolio.
It is simply just your first...
handshake with potential clients.
It's where you answer the question, why the hell should I pay attention to you and not athousand other voice actors out there?
Now there are four types of social media content out there that actually convert and thisisn't just theory.
This isn't just Paul spouting off.

(01:26):
This is actual tested and proven theory by social media expert Brandon Lucero.
If you're serious about growing your voiceover business online, these are going to be yourvoiceover.
The first type of content that actually converts is called self-identifying content.
It's meant to make your reader, viewer, listener go, shit, he's talking about me.

(01:49):
So for example, corporate video producers who don't have time to chase down late files,here's why my VO clients don't have to.
That's how you attract attention without being gimmicky.
Number two, connection content shows you're human and that you're worth working with.
For example,
POV the client says just a few lines and you get a three-minute script with 12 acronymsand five emojis It's relatable.

(02:13):
It's funny and it shows that you're a real person and not a bot content type number threethat actually converts thought reversal this content type challenges assumptions that your
Prospects and clients might be making that's keeping them stuck like no faster isn'talways better great.
Vo takes direction not just speed

(02:33):
That positions you as an expert, as a consultant, not just a vendor.
And number four, educational content.
Teach them something they actually care about.
For example, what's the difference between a TV spot and digital pre-roll?
Here's why changes your usage quote.
This kind of content builds trust quickly.
Now, I know, four types of content, there's nuance in there, it's a lot to remember.

(02:57):
I got you.
I made a cheat sheet of these four content types that actually convert so you can downloadit, print it out if you need to, and refer to it regularly, maybe hang it right here on
your desk until you master these content types.
You can get that at the link in the description and show notes below.
Well, that's great, Paul.
Now I've got the content types that actually convert.

(03:17):
What platforms should I be on?
Glad you asked.
Let's break it down.
First, Instagram.
IG is best for branding, visual storytelling, and connection.
Clients scroll here when they essentially want to vibe check.
Think of personality driven posts, quick tips, and behind the scenes type stuff.
LinkedIn.
This is the big one.
This is your client getter.

(03:39):
Use LinkedIn to talk about the business of VO, about project production, timelines, filedelivery, results, happy clients, etc.
If you want to promote your VO business to actual decision makers, people who actuallyhire us to do what we do, video producers,
e-learning instructional designers, creative directors, project managers and the like.

(04:01):
Post on LinkedIn two to three times a week, period.
TikTok.
Now, if you're strong on camera and you're comfortable on camera and you've maybe got someimprov skills, TikTok might can work for you.
But if you're going to jump into TikTok, know this, it's not necessarily where clientsare.
It's great for visibility, not always great for conversion.

(04:22):
And finally, YouTube Shorts, the SEO king.
If you're creating valuable keyword optimized content, then YouTube Shorts can bring invaluable long-term traffic like nothing else.
nine times out of ten, the problem is not kids, the algorithm.
The problem is the clarity of your content.
So if you're posting rando mic setups, vague voiceover memes and lip sync

(04:48):
Content that really has no tie-in to what you do as a business then yeah, the algorithm isnot gonna help you instead Try this quick three question checklist does this post help my
ideal client understand just what the hell I do does it position me as professional andreliable and easy to work with and does it give them a Reason to remember me if it doesn't

(05:09):
hit those three points.
It's just noise now What to voiceover clients actually want to see and this is where mostvoiceover talent
miss the mark and usually by a wide margin.
Your audience guys is not just other voice actors.
It's fine if you want to help build community that way, have no problem with that.
But the people that hire you care about fast, clean audio with no hassle, files deliveredthe way they want it, and a pro who understands deadlines and direction.

(05:39):
So your content should reflect that.
For example,
Maybe a quick time lapse of you editing and splitting files.
Maybe a screen grab of your file delivery structure.
Or maybe a carousel post on what usage actually means in plain English.
That's how you show that you're hireable and not just talented.
Want a game changer?

(06:00):
Start posting micro case studies.
For example, just wrapped up a medical narration for a biotech startup.
80 lines, clean delivery, couple pickups, turned in in under 12 hours.
And the client said,
Exactly what we needed.
Thank you.
Now you don't even need the audio or the video and you don't even need a fancy graphic.
Just tell the story.

(06:20):
This shows social proof, it shows credibility, and it helps potential future clients seethemselves working with you.
What about hashtags, reels, and algorithms?
The key here is to use hashtags that clients follow, not just voice actors, guys.
For example, corporate video, e-learning development, content marketing.

(06:42):
And you can mix in a few VO tags if you like now and again, like voiceover marketing orvoice actors life.
And as for reels, do them if they serve your strategy.
But don't rely on them for a business model.
How often should you post?
As often as you can.
Like everything else, it's a numbers game.
Entrepreneur Alex Hermosy's team posts 450 pieces of content a week.

(07:07):
A fucking week.
Now that said, consistency...
is better than frequency.
What do mean by that?
If you post two to three times a week with strategy and purpose, that's gonna beat sevenrandom posts every single time.
And don't sleep on repurposing your content.
For example, using a client FAQ as a carousel.

(07:27):
Record yourself a 60 second voiceover myth-busting tip.
Turn that LinkedIn post you did into a reel with B-roll.
You're not trying to be famous, guys.
You're trying to stay top of mind.
One question I get every so often is what the hell do I post when things are slow and I'mnot booking much?
This one's hard but it's important you don't need to appear fake busy all the time.

(07:48):
You just need to stay visible with value-based content like three mistakes I made when Iwas a newer voice talent that helped me be a better service provider.
How I organize file delivery to make my clients lives easier.
What I learned from getting ghosted by a dream client.
Be honest, be useful, be helpful, be of service, and always frame your content intosomething that the audience can take action on.

(08:15):
You don't need 10,000 followers, guys.
You just need the right people to know you exist, trust your skills, and think of you whenthat project comes up.
So when you're planning your content, ask yourself, does this show why I'm the right fitfor the job?
Does it give them a reason to remember me?
And maybe most importantly, does it help them solve their problem?

(08:35):
If yes, post away.
If not, don't.
Because it ain't about likes, guys.
It's about leads.
Now your challenge this week, should you choose to accept it?
Write three new posts this week using any of the four content types we talked about.
One educational, one self-identifying, and one connection or thought reversal.
Track what gets comments, saves, likes, engagement, and then double down on what works.

(09:01):
Because when you start marketing like a pro, you're gonna start getting hired like
Once again, our cheat sheet to the four types of social media content that actuallyconvert, that link is in the description and show notes below.
If you got value from this video, share it with another voice actor, please.
The more people we help, the better, stronger industry we have for everybody.
Thanks so much.

(09:21):
We'll see you back here again real soon.