One in four Americans is a woman over 40. Katie Keating co-founded Fancy Inc., a 100% women-owned, operated, and focused advertising agency to help advertisers speak to them. In this lesson on “doing it anyway,” she talks about her mission, the 3%, and why women need to harness the power they possess as consumers to change the culture.
TOPICS DISCUSSED IN THIS EPISODE:
- Katie’s journey to forming Fancy.
- At the time Katie got into advertising, only 3% of Creative Directors were women.
- Why Katie decided to quit her well-paying agency job to gain more control over her career.
- The hardest thing about starting your own agency, according to Katie.
- Why women are faced with “aging out” of their careers as they get older.
- Is the female competition still a thing?
- The article Katie wrote about women over 40 that went viral, and the response it received.
- How women can harness their purchasing power to affect the kind of change that they want to see in the world.
- 80% of women make the household purchasing decisions.
- Women’s resistance when talking about money and finances.
- How do you encourage brands to take the leap and have a conversation wi
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