Being truly customer-centric includes knowing the reason that people buy your product. And that reason is found through experimentation. The way you test matters directly correlates to your ability to anticipate changing customer needs over time. Jess Dewell talks with Chris Dayley, Neuromarketer at Disruptive Advertising, about how to understand the connection you have to your customers.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Death, Sex & Money
Anna Sale explores the big questions and hard choices that are often left out of polite conversation.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.