Program 92B - Lead With Personality (encore)

The mission of a company is more critical today than ever before. With a shift from a desire from possessing something from and identifying with a brand, to choosing brands that believe in the same things we do … how we used to define a brand has changed. The actions of a single individual impacts both the perception of what a brand stands for, and the “real” mission being evaluated by the actions of the people working at a company.