Mentorship, Outsourcing, and Other Resources for Service Professionals With Ben Landers, President and CEO of Blue Corona

Ben Landers is the President and CEO of Blue Corona, a data-driven marketing and analytics company. Ben has been building, growing, and leading the Blue Corona team for over 10 years, landing them on the Inc. 5000 list nine times. Blue Corona is an industry leader, helping home service companies grow through measurable marketing solutions that increase sales, reduce costs, and differentiate brands online. 

Ben is a Houzz Certified Marketing Consultant. Before Blue Corona, he was the Vice President of Sales and Marketing for DrinkMore Water, the Regional Sales Manager for Windy City Publishing, and an Account Executive for WorldCom/MCI and HotJobs.com.

In this episode…

How can your business take advantage of the many resources available in your industry? When should you keep your services in-house, and when should you outsource? 

According to Ben Landers, small businesses often need to outsource work; that way, the team can stay in their zone of genius. In Ben's field, most small business owners don't accurately track their advertising and marketing campaigns. It can be difficult to afford in-house marketing — especially when your employees already wear many hats. That's why it's Ben's mission to provide service companies with cost-effective, outsourced marketing efforts. 

In this episode of Watching Paint Dry, Greg Owens and Katrina Stephenson sit down with Ben Landers, President and CEO of Blue Corona, to talk about hiring and learning from other companies. Ben discusses Blue Corona's services, outsourcing versus in-house work, and the lessons he learned from mentors along his journey. Ben and Greg also talk about the organizations they're a part of and how they support industry leaders and business owners. Stay tuned!