Waves Of Impact Podcast
Welcome to the Waves of Impact Podcast! A place for women entrepreneurs who are ready to stop duct-taping their business together and finally create a brand and website that actually works. I'm your host, Jessie Richards — conversion strategist, brand designer, mama of four, and your new blue-haired bestie who's here to help you turn your traffic into trust and your clicks into clients. Around here, we blend smart strategy with simple systems, so you can scale sustainably without burning out or blending in. If you're craving clarity, confidence, and a digital home that reflects the expert you are while helping you scale to the next level — you're in the right place.
Episodes
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If you're tired of doing All.The.Things. Read more
You've got the traffic, the clicks, and even the compliments — but the sales aren't flowing.
In this episode, we are diving into why your audience might be engaging with your brand but not converting — and what to look at first to fix it.
Discover how clarity in your message, visuals, and website flow can turn casual browsers into confident buyers.
You'll learn:
Ever felt like the business you once loved now just feels... heavy? You're not alone — and you're not doing anything wrong.
In this episode, I'm opening up about a season in my business I've never shared before — a season where the passion started to fade and everything started to feel like too much. If you've been second-guessing your business or wondering why t...
You've updated your visuals, refined your offers, and perfected your message, but something still feels off. The problem might not be your brand, but your confidence.
In this episode, I dive into the often-overlooked mindset piece of branding. Why our belief in our brand matters just as much as the design, and how to rebuild the confidence that fuels clarity, consistency, and sales.
You'll lea...
Sure, a cute logo is nice, but it's not what makes clients buy.
In this episode, I'm diving into the difference between having a logo and having a true, strategic brand that works for you.
You'll learn what makes a brand magnetic, how to know if you're missing key pieces, and how to turn visuals into a complete, conversion-ready brand.
We're talking about:
You're showing up, posting content, updating your...
Pretty doesn't always equal profitable. In this episode, I'm sharing what a strategic brand looks like — and how it quietly drives trust, conversions, and confidence. You'll learn how to shift from having a "cute" brand to creating one that is clear, cohesive, and attracts your ideal clients on repeat.
You'll learn:
- What separates a strategic brand from a stylish one
- The 3 ...
We all have those moments — the quiet launches, the slow sales weeks, the posts that flop — and suddenly we're questioning everything.
In this episode, I open up about second-guessing in business and shares practical, faith-filled steps to pause, reassess, and reconnect with clarity and confidence.
You'll learn:
- Why second-guessing doesn't...
You've created the offer, posted about it, maybe even launched it — but no one's buying. Don't panic!
In this episode, I'm breaking down the real reason your offers aren't selling (hint: it's not the offer itself) and what to fix first to start seeing better conversions.
You'll learn:
- ...
If you've been stuck tweaking your fonts, colors, or Instagram bio for the 100th time, your problem isn't design — it's clarity.
In this episode, I share the truth about brand clarity, why "pretty" isn't enough, and how to stop second-guessing your brand once and for all.
You'll learn:
- What brand clarity actually means (and why it matters more than visual...
Your brand doesn't have to be perfect — but it does need to feel polished.
In this episode, I share 5 simple fixes that instantly make your brand look more professional, build trust with your audience, and help you attract dream clients with ease.
Here's what I cover in this episode:
- Why first impressions matter in online business
- 5 quick brand fixes that instantly elevate your look
- How consistency builds credibility
- Small tw...
Think your sales page is the problem? It might not be what's hurting your conversions.
In this episode, we're diving into the real reason your page isn't converting — and it's not your design. Spoiler: It's your brand message.
You've got the offer. The sales page. The content plan.
But if your dream clients still aren't saying "yes" — ...
Have you ever hesitated when someone asked for your website link? You're not alone.
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Hey business bestie! Today, we're talking about something that's often overlooked but impossible Read more
Feeling stuck in a cycle of inconsistent sales — even though your offer is amazing? You're not alone. And no, the answer isn't always more funnels, ads, or new strategies.
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You might have the strategy… t...
Funnels are powerful tools for driving sales — but they're not meant to replace your website.
With AI tools becoming more powerful (and popular) every day, it's easy to feel like human creativity is becoming… obsolete.
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