In this episode, I sit down with business coach AliceAnne Loftus to discuss why visibility is absolutely essential for business success. AliceAnne shares her incredible journey from struggling to be seen online to achieving 4,000% growth in website users and over 8,000% increase in organic search traffic. We dive into practical strategies for building visibility both online and in-person, plus the importance of consistent messaging across all platforms. If you've been hiding your business or struggling to get found by your ideal clients, this episode is packed with actionable insights and real proof that visibility strategies actually work.
Episode Summary
Business coach AliceAnne Loftus shares her remarkable visibility transformation story, including 4,000% growth in website users and 21,000% increase in new visitors in just one year. We discuss the foundational elements of business visibility - from having a solid website to showing up consistently on social media - and why many business owners struggle with putting themselves out there. AliceAnne emphasizes that visibility isn't just about having a website; it's about creating a cohesive brand message across all platforms and actively engaging with your audience. This episode proves that with the right strategy and consistency, dramatic growth in visibility (and business) is absolutely possible.
Key Topics Covered
- Why visibility is essential for business success, and how most business owners hide their businesses
- The foundation of online visibility: website first, email list second
- How AliceAnne achieved 4,000% growth in website users and 8,000% increase in organic search traffic
- The importance of brand messaging consistency across all platforms
- Choosing the right platforms based on where you'll actually show up consistently
- The evolution from local brick-and-mortar visibility to online business visibility
- How to use social media to drive traffic back to your website
- The connection between visibility, conversions, and measuring success with analytics
- Why your website should focus on your client's needs, not just your story
- The importance of treating your website as a "living, breathing entity" that needs regular updates
Resources Mentioned
- Leading Lady Coaching - AliceAnne's coaching business
- Leading Lady Podcast - AliceAnne's podcast
- Leading Lady Community - AliceAnne's Facebook group for women entrepreneurs
- Google Analytics - for tracking website performance and conversions
- Heidi Schmidt - Social media specialist mentioned by AliceAnne
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