In this episode, Chrissy Rey interviews Julie Campbell, President and CEO of Severn Leadership Group, about their website redesign journey. Discover insights on choosing between website builders, the importance of professional web development for nonprofits, and key considerations for website redesigns. Learn about mobile optimization, content management, and the benefits of separating domain, hosting, and email services. Perfect for nonprofits and small businesses considering a website overhaul.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Chrissy New (00:09):
Hello, everyone.
This is Chrissy Rey and welcomeback to Website Success.
I am doing our second interviewhere on Website Success.
So I am going to welcome Julie Campbell.
She is a mother of two boys, wifeto a college athletics coach, and
the president and CEO of the SevernLeadership Group, which is an organization
(00:30):
that is making the world a betterplace through virtuous leadership.
Welcome, Julie.
Would you like to addanything to that introduction?
Julie (00:37):
Thanks, Chrissy.
Well, I'm just happy to be here.
A little bit, just alittle bit more on SLG.
We are a nonprofit organization that'sbased in Annapolis, Maryland, where
you're at, but we are nationwide.
And so I look forward to learningfrom you what we can do better.
Chrissy New (00:53):
Julie and I were talking before I started recording about that
she would like to do a redesign ofthe Severn Leadership Group website.
So if you're curious to see thewebsite, it's at severnleadershipgroup.
org.
And again, she is thinkingabout doing a redesign.
So Julie, what made you decide that now isthe time to do a redesign of your website?
Julie (01:16):
Well, we've been around for about 12 years.
And in those 12 years, we'vehad three different websites.
And as we expand and grow andour mission and who we serve
becomes more clear and widespread.
I just felt like it wastime to do a redesign.
(01:38):
We this past year, we've done somereally good work on our strategic
plan, and we really looked at thepersonas of who we serve and wanted
to make sure that what we are puttingout to the world does show that.
So we attract the perfect or theright people that would love to
(01:59):
come participate in our programming.
Chrissy New (02:02):
So, It looks like your website right now
was done by a professional.
I saw the credits down in the footer.
Have you always used professionalsfor your website or did
you ever DIY your website?
Julie (02:13):
We have always used professionals.
Chrissy New (02:15):
Okay, and why is that?
Julie (02:17):
Well, as a non profit organization we have very few
employees and lots of volunteers.
So to be consistent one, we want to havesomeone that's a professional at it.
And that has that time andability to help us with this two.
That's not our, what our role is.
And so I've always felt and the folksbefore me are born for me really felt that
(02:42):
having somebody who's a professional inthat space and that could help us design,
but also provide maintenance is what weneed to do with our small organization.
Chrissy New (02:53):
I like to hear that, especially as a web developer.
Professional does this all the time.
What are some of the improvements thatyou want to make to your website and to
your online presence with this redesign?
Julie (03:04):
Since COVID, we really have expanded nationwide.
And so I think there is some piecesthere that we need to be conscious
of, whether it's security or operatingin different states making sure
that we're attracting folks outsideof the Annapolis, Maryland area.
So, are we speaking the correct language?
(03:27):
We want to be clear about ourprogramming and what's available
outside of where we're actually located.
So there's that piece.
I've also noticed that we havea lot of video, which we love.
We love showing the impact,but also real people.
People who are actually goingthrough our programs or have
(03:47):
been impacted by the programs.
And so, I, what I've seenthough is that it just seems
slow, especially on the mobile.
And I know more and more people usetheir mobile devices to, if they want
to check us out, they're going to bedoing it first on their phone or an iPad.
And so, I just don't thinkwe're optimized right now.
Chrissy New (04:08):
And we did take a look earlier.
The PageSpeed, which is a website thatyou can, anybody can use from Google.
It's pagespeed.web.dev.
And the mobile page speed was 55, I think.
So that my recommendation is usuallyto get at least a 70 with the mobile
page speed, and somewhere in theeighties or nineties for the desktop
(04:30):
page speed, and I think yourswas in the seventies or eighties.
Julie (04:33):
75, I think.
Yep.
Chrissy New (04:35):
So definitely can do some improvement with that.
And it can be tricky to do thatwith a lot of the website builders
out there because one of the, oneof the benefits of WordPress is
that you have a lot of control overpretty much every aspect of it.
So you have control over the hosting thecaching on the hosting, which is basically
going to speed things up for the website.
And you've got control over allof the code that goes into it.
(04:57):
So it makes it a little bit easierto optimize things a little bit.
Julie (05:02):
Speaking of control, that's one other reason.
We currently have some functionalitywhere we can go in, we have a
monthly blog, sometimes two amonth, and then we will update our
events and things that are going on.
And I don't want to always have togo back to our developer or people
who are doing the maintenance.
I want to have some functionality wherewe can go in and make some changes
(05:25):
and that it's easy for us to do.
And that has, that's currently,it's a little bit wonky for me.
Chrissy New (05:32):
And your old version of your website was in WordPress, but
your current version is using Webflow.
And why did you choose to use Webflow?
Julie (05:42):
When we re did this last redo, we really wanted to have a lot of we want
it to be, look, we're really creative.
And like I said, the moving picturesand beautiful, almost artistic.
And so the organization wefound great group to work
with, fun group to work with.
And they were introduced to us bysome of our members and board members.
(06:05):
And that is the platform that theyused, or that's the what do we call it?
The web biddler that they used.
And okay, I'm not an expert here.
So I'm like, sure.
That sounds great.
Sounds.
It's pretty popular.
But what I found over time as I'velooked a couple of times to maybe
find someone locally who could help menobody is that familiar with Webflow.
Chrissy New (06:29):
That's something that I've heard a lot from other clients.
I was telling you earlier I've hadone client that was using Webflow
and they weren't happy with it.
And it wasn't an issue really so muchwith the platform Just as well, I guess
it was an issue with the platform, butthe lack of developer support that they
found in the area, they wanted to workwith somebody local, and they just weren't
(06:50):
able to find Webflow developers locally.
And so they ended up switchingto WordPress before the site
even launched, we completelyrebuilt the website in WordPress.
So, and I know when we spokeearlier, you were interested in
possibly switching back to WordPress.
What is making you think that youmight switch from Webflow to WordPress?
Julie (07:09):
I think just as I've gone in to try and edit some things Webflow has been a
little quirky for me, and I don't rememberthat when I was on our last platform.
I remember it was a little bitmore simpler to upload our blogs
and not deal with formatting.
Right now, almost everymonth I upload a blog.
(07:30):
I have to go back to our developerand ask them to fix it because
I can't get the picture rightor I can't get something right.
And of course, that could be me.
But I just don't remember that inthe past and I'm I guess that's
probably my biggest reason.
Chrissy New (07:47):
And one of the other website builders that we talked about
before we started the interview wasGhost, which I hadn't actually heard of.
I guess I, I gotta start keeping upwith the latest trends and everything.
I looked it up before we startedand it's been around it looks
like for about 11 years now.
It came out in 2013.
We're in 2024 now and it lookslike it's specifically for
(08:10):
Blogging and online publishers.
What is piquing yourinterest about using ghost?
Julie (08:15):
I think the the other, also the other stuff, yes, is that because we, do
writing and we want to be able to maybepublish more things, whether it's online
courses or just writing more, so thatwe have activity, changes to our website
Ghost had also, they also talkabout needing less plugins because
(08:36):
the things are already built in,which that, that sounds good,
but I'm, I question that, right?
Cause there's nothing for free, right?
And, but it's also can be somewhatattractive as a nonprofit.
I don't want to be spending alot of money on plugins because
(08:56):
I might use just a fourth of thecapability, but I need that piece.
So, I'm really just trying to investigatemyself and see, would that be helpful so
that I can minimize expenses but still getthe bits of capability that we might need.
Chrissy New (09:13):
And I did see that Ghost is open source, which is great.
WordPress is also open source, which Ithink is really nice because in a lot
of cases with open source, you can goin and edit the code if you need to.
So you've got a lot of control over it.
But, I will say one of the potentialissues of a sort of all in one package is
like Ghost, where you said it's got all ofthe functionality that's built in there,
(09:37):
is that sometimes and I don't know thisabout Ghost, I haven't used it yet, but
I do know this about some other platformsthat sort of say they can do everything
that you need, is that sometimes they doall of the things okay, but they don't do
them Very well, like they don't, they'renot the best at certain functionality,
so they, and sometimes the functionalityof certain things is terrible and again,
(10:01):
don't, I'm not saying this about Ghost,I'm just saying this about these sort
of do everything platforms, that, and Iwon't mention any, because I don't want
to annoy anybody, but But they, there aremany out there that claim that they can
do your website, all of your your funnels,your sales pages, your email marketing,
and they basically do everything.
(10:21):
And in some cases, again, they dosome of those well, some of them okay
and some of them not well at all.
So you still end up having to use thingsfrom different vendors and different
providers to cobble everything together.
Even though you're paying for thisplatform that supposedly does everything.
So just a caution out there if you'rethinking of using an all in one system.
(10:44):
Another thing that we talked aboutbefore we started the interview was
along the same lines was having youremail, your web hosting, and your
domain name at different providers.
So right now your domain name isregistered at, was it GoDaddy?
GoDaddy.
GoDaddy.
Okay.
And then where do youhave your email hosted?
Julie (11:04):
That's Google.
Chrissy New (11:05):
Google.
Okay.
And then we weren't, you weren'tsure about the website, but we're
thinking that it might be hosted by,well, yeah, it's on Amazon, but we
think that might be through Webflow.
Yeah.
Okay.
Yeah.
And one of the reasons that it'sgood to have it split up like that,
not, I know some people like to havetheir email, their website hosted and
(11:26):
their domain name all at one place.
And you can do that, but again, if you getyour website, if you're using WordPress
and you get your website hosted at ahosting provider, that all they do is
specialize in WordPress hosting, they'regoing to be really good at, Making that
website go really fast on their hosting.
(11:47):
And then if you work with a companythat they specialize in email
although Google doesn't reallyspecialize, so they do a lot.
But they don't.
They don't do, they used to do domains,but now they just do the email.
So they don't host domains orthey don't let you register
domains through them anymore.
They do a lot of other stuff,but they're really good at email.
That's like Gmail is I think the mostwidely used email system out there.
(12:12):
So they're very good at that.
And then, somebody like GoDaddyor Namecheap or one of the
other domain registrars is goodat the domain registration.
So I just want to throw that out there.
Don't necessarily, you don't necessarilywant to put everything into one place.
And another reason for splitting things uplike that is if your email goes down, you
(12:34):
don't want your website to also go down.
If your website goes down, you don'twant your email to go down as well.
So if you have them with two differentproviders, sometimes that, that is.
Very helpful.
Julie (12:43):
That makes so much sense.
Thanks.
Chrissy New (12:46):
And then speaking of web hosting one of the factors
that we consider when it comesto web hosting decides, what web
builder you're using is traffic.
And do you know how to checkyour traffic for your website?
Julie (12:58):
I used to with Google analytics but I haven't in a long time.
It's just it's not one of my mainjob in my main job description.
So, or it's not something I can,I often afford the the time to do.
Okay.
Okay.
You weren't.
Yeah, you can do it.
You and I, we checked.
I think you said that GoogleAnalytics is installed on the website.
(13:20):
So even if you can't do it rightnow, you can go in there and
take a look at your traffic.
And why?
Yes.
And why is that important?
Chrissy New (13:29):
Well, it's, there are lots of reasons.
Number one when it comes to webhosting, you need to know how much
traffic you're getting because a lotof the web hosting providers will
give you limits based on how muchtraffic you're getting each month.
So, it'll cost one thing if you'regetting less than 5, 000, it'll cost
another thing if you're getting between5, 000 and 10, 000 visits per month.
If you're getting between 10, 000 and100, 000 it'll cost another thing.
(13:53):
But, and then you can also getit a sense of the bandwidth
that you need for the website.
And also when it comes to aredesign, it's really important.
And this is something that you definitelywant to look at as part of your redesign
thinking is what pages are working well.
So if somebody is going to your websiteand they're clicking on the our team
(14:14):
page, and then they're spending a lotof time actively interacting with that
page, then you might want to considerkeeping the content and the sort of the
layout and the functionality of thatpage pretty similar in your new website.
But if you've got a lot of pageswhere people spend no time or they're
not interacting with the pagesat all, then you know they might
need some improvements with those.
(14:35):
Or if there's pages that peoplearen't going to at all, then
maybe they're not finding it.
So you might need to reallythink about your navigation and
the structure of your website.
So lots of reasons for that.
Yeah.
And it also is helpful because at leastwith Google Analytics, you can see
what kind of device people are using.
You had mentioned earlier that youhad the sense that a lot of people
(14:57):
are using like their iPad or theirphone to look at your website.
Google Analytics can tell you prettyaccurately if they are doing that.
So it'll tell you if they're ona mobile device or a desktop.
So you can see that whatkind of device they're using.
Did you have anything else thatyou wanted to share about your
thoughts for your redesign orplatforms or anything else like that?
Julie (15:16):
No, I think we've covered most of it.
Chrissy New (15:18):
Well, thank you so very much for coming on with me.
I really appreciate it and sharing yourinsights into the redesign process.
I know that's something that, thata lot of my listeners have either
been through, are considering, oreventually are going to have to do.
So it's good to get some insightsfrom a real person instead of
me just saying, this is whatyou need to do for a redesign.
(15:38):
Cause.
That's what I do, but I don't wantto be the only one talking about it.
So, well,
Julie (15:42):
if I could add to Chrissy, I really love the way you take
something that can be complicated.
I'm not a dumb person, but I,sometimes it's just, it's a lot and
you do a really good job of beingable to explain it to me, answering
my questions when I don't get it.
Your approach is very easy to follow andinspiring and you're just a master at it.
(16:06):
So I'm really looking forwardto maybe some next steps.
Chrissy New (16:10):
Well, I appreciate that.
Thank you very much.
So everybody, thank youso much for listening.
Again, this is Website Success.
I'm Chrissy Rae.
And my guest again is Julie Campbellfrom the Severn Leadership Group.
So thanks for listening.
And I will catch you in the next episode..
Hello, everyone.
This is Chrissy Rey and welcomeback to Website Success.
I am doing our second interviewhere on Website Success.
So I am going to welcome Julie Campbell.
She is a mother of two boys, wifeto a college athletics coach, and
the president and CEO of the SevernLeadership Group, which is an organization
(00:30):
that is making the world a betterplace through virtuous leadership.
Welcome, Julie.
Would you like to addanything to that introduction?
Julie (00:37):
Thanks, Chrissy.
Well, I'm just happy to be here.
A little bit, just alittle bit more on SLG.
We are a nonprofit organization that'sbased in Annapolis, Maryland, where
you're at, but we are nationwide.
And so I look forward to learningfrom you what we can do better.
Chrissy New (00:53):
Julie and I were talking before I started recording about that
she would like to do a redesign ofthe Severn Leadership Group website.
So if you're curious to see thewebsite, it's at severnleadershipgroup.
org.
And again, she is thinkingabout doing a redesign.
So Julie, what made you decide that now isthe time to do a redesign of your website?
Julie (01:16):
Well, we've been around for about 12 years.
And in those 12 years, we'vehad three different websites.
And as we expand and grow andour mission and who we serve
becomes more clear and widespread.
I just felt like it wastime to do a redesign.
(01:38):
We this past year, we've done somereally good work on our strategic
plan, and we really looked at thepersonas of who we serve and wanted
to make sure that what we are puttingout to the world does show that.
So we attract the perfect or theright people that would love to
(01:59):
come participate in our programming.
Chrissy New (02:02):
So, It looks like your website right now
was done by a professional.
I saw the credits down in the footer.
Have you always used professionalsfor your website or did
you ever DIY your website?
Julie (02:13):
We have always used professionals.
Chrissy New (02:15):
Okay, and why is that?
Julie (02:17):
Well, as a non profit organization we have very few
employees and lots of volunteers.
So to be consistent one, we want to havesomeone that's a professional at it.
And that has that time andability to help us with this two.
That's not our, what our role is.
And so I've always felt and the folksbefore me are born for me really felt that
(02:42):
having somebody who's a professional inthat space and that could help us design,
but also provide maintenance is what weneed to do with our small organization.
Chrissy New (02:53):
I like to hear that, especially as a web developer.
Professional does this all the time.
What are some of the improvements thatyou want to make to your website and to
your online presence with this redesign?
Julie (03:04):
Since COVID, we really have expanded nationwide.
And so I think there is some piecesthere that we need to be conscious
of, whether it's security or operatingin different states making sure
that we're attracting folks outsideof the Annapolis, Maryland area.
So, are we speaking the correct language?
(03:27):
We want to be clear about ourprogramming and what's available
outside of where we're actually located.
So there's that piece.
I've also noticed that we havea lot of video, which we love.
We love showing the impact,but also real people.
People who are actually goingthrough our programs or have
(03:47):
been impacted by the programs.
And so, I, what I've seenthough is that it just seems
slow, especially on the mobile.
And I know more and more people usetheir mobile devices to, if they want
to check us out, they're going to bedoing it first on their phone or an iPad.
And so, I just don't thinkwe're optimized right now.
Chrissy New (04:08):
And we did take a look earlier.
The PageSpeed, which is a website thatyou can, anybody can use from Google.
It's pagespeed.web.dev.
And the mobile page speed was 55, I think.
So that my recommendation is usuallyto get at least a 70 with the mobile
page speed, and somewhere in theeighties or nineties for the desktop
(04:30):
page speed, and I think yourswas in the seventies or eighties.
Julie (04:33):
75, I think.
Yep.
Chrissy New (04:35):
So definitely can do some improvement with that.
And it can be tricky to do thatwith a lot of the website builders
out there because one of the, oneof the benefits of WordPress is
that you have a lot of control overpretty much every aspect of it.
So you have control over the hosting thecaching on the hosting, which is basically
going to speed things up for the website.
And you've got control over allof the code that goes into it.
(04:57):
So it makes it a little bit easierto optimize things a little bit.
Julie (05:02):
Speaking of control, that's one other reason.
We currently have some functionalitywhere we can go in, we have a
monthly blog, sometimes two amonth, and then we will update our
events and things that are going on.
And I don't want to always have togo back to our developer or people
who are doing the maintenance.
I want to have some functionality wherewe can go in and make some changes
(05:25):
and that it's easy for us to do.
And that has, that's currently,it's a little bit wonky for me.
Chrissy New (05:32):
And your old version of your website was in WordPress, but
your current version is using Webflow.
And why did you choose to use Webflow?
Julie (05:42):
When we re did this last redo, we really wanted to have a lot of we want
it to be, look, we're really creative.
And like I said, the moving picturesand beautiful, almost artistic.
And so the organization wefound great group to work
with, fun group to work with.
And they were introduced to us bysome of our members and board members.
(06:05):
And that is the platform that theyused, or that's the what do we call it?
The web biddler that they used.
And okay, I'm not an expert here.
So I'm like, sure.
That sounds great.
Sounds.
It's pretty popular.
But what I found over time as I'velooked a couple of times to maybe
find someone locally who could help menobody is that familiar with Webflow.
Chrissy New (06:29):
That's something that I've heard a lot from other clients.
I was telling you earlier I've hadone client that was using Webflow
and they weren't happy with it.
And it wasn't an issue really so muchwith the platform Just as well, I guess
it was an issue with the platform, butthe lack of developer support that they
found in the area, they wanted to workwith somebody local, and they just weren't
(06:50):
able to find Webflow developers locally.
And so they ended up switchingto WordPress before the site
even launched, we completelyrebuilt the website in WordPress.
So, and I know when we spokeearlier, you were interested in
possibly switching back to WordPress.
What is making you think that youmight switch from Webflow to WordPress?
Julie (07:09):
I think just as I've gone in to try and edit some things Webflow has been a
little quirky for me, and I don't rememberthat when I was on our last platform.
I remember it was a little bitmore simpler to upload our blogs
and not deal with formatting.
Right now, almost everymonth I upload a blog.
(07:30):
I have to go back to our developerand ask them to fix it because
I can't get the picture rightor I can't get something right.
And of course, that could be me.
But I just don't remember that inthe past and I'm I guess that's
probably my biggest reason.
Chrissy New (07:47):
And one of the other website builders that we talked about
before we started the interview wasGhost, which I hadn't actually heard of.
I guess I, I gotta start keeping upwith the latest trends and everything.
I looked it up before we startedand it's been around it looks
like for about 11 years now.
It came out in 2013.
We're in 2024 now and it lookslike it's specifically for
(08:10):
Blogging and online publishers.
What is piquing yourinterest about using ghost?
Julie (08:15):
I think the the other, also the other stuff, yes, is that because we, do
writing and we want to be able to maybepublish more things, whether it's online
courses or just writing more, so thatwe have activity, changes to our website
Ghost had also, they also talkabout needing less plugins because
(08:36):
the things are already built in,which that, that sounds good,
but I'm, I question that, right?
Cause there's nothing for free, right?
And, but it's also can be somewhatattractive as a nonprofit.
I don't want to be spending alot of money on plugins because
(08:56):
I might use just a fourth of thecapability, but I need that piece.
So, I'm really just trying to investigatemyself and see, would that be helpful so
that I can minimize expenses but still getthe bits of capability that we might need.
Chrissy New (09:13):
And I did see that Ghost is open source, which is great.
WordPress is also open source, which Ithink is really nice because in a lot
of cases with open source, you can goin and edit the code if you need to.
So you've got a lot of control over it.
But, I will say one of the potentialissues of a sort of all in one package is
like Ghost, where you said it's got all ofthe functionality that's built in there,
(09:37):
is that sometimes and I don't know thisabout Ghost, I haven't used it yet, but
I do know this about some other platformsthat sort of say they can do everything
that you need, is that sometimes they doall of the things okay, but they don't do
them Very well, like they don't, they'renot the best at certain functionality,
so they, and sometimes the functionalityof certain things is terrible and again,
(10:01):
don't, I'm not saying this about Ghost,I'm just saying this about these sort
of do everything platforms, that, and Iwon't mention any, because I don't want
to annoy anybody, but But they, there aremany out there that claim that they can
do your website, all of your your funnels,your sales pages, your email marketing,
and they basically do everything.
(10:21):
And in some cases, again, they dosome of those well, some of them okay
and some of them not well at all.
So you still end up having to use thingsfrom different vendors and different
providers to cobble everything together.
Even though you're paying for thisplatform that supposedly does everything.
So just a caution out there if you'rethinking of using an all in one system.
(10:44):
Another thing that we talked aboutbefore we started the interview was
along the same lines was having youremail, your web hosting, and your
domain name at different providers.
So right now your domain name isregistered at, was it GoDaddy?
GoDaddy.
GoDaddy.
Okay.
And then where do youhave your email hosted?
Julie (11:04):
That's Google.
Chrissy New (11:05):
Google.
Okay.
And then we weren't, you weren'tsure about the website, but we're
thinking that it might be hosted by,well, yeah, it's on Amazon, but we
think that might be through Webflow.
Yeah.
Okay.
Yeah.
And one of the reasons that it'sgood to have it split up like that,
not, I know some people like to havetheir email, their website hosted and
(11:26):
their domain name all at one place.
And you can do that, but again, if you getyour website, if you're using WordPress
and you get your website hosted at ahosting provider, that all they do is
specialize in WordPress hosting, they'regoing to be really good at, Making that
website go really fast on their hosting.
(11:47):
And then if you work with a companythat they specialize in email
although Google doesn't reallyspecialize, so they do a lot.
But they don't.
They don't do, they used to do domains,but now they just do the email.
So they don't host domains orthey don't let you register
domains through them anymore.
They do a lot of other stuff,but they're really good at email.
That's like Gmail is I think the mostwidely used email system out there.
(12:12):
So they're very good at that.
And then, somebody like GoDaddyor Namecheap or one of the
other domain registrars is goodat the domain registration.
So I just want to throw that out there.
Don't necessarily, you don't necessarilywant to put everything into one place.
And another reason for splitting things uplike that is if your email goes down, you
(12:34):
don't want your website to also go down.
If your website goes down, you don'twant your email to go down as well.
So if you have them with two differentproviders, sometimes that, that is.
Very helpful.
Julie (12:43):
That makes so much sense.
Thanks.
Chrissy New (12:46):
And then speaking of web hosting one of the factors
that we consider when it comesto web hosting decides, what web
builder you're using is traffic.
And do you know how to checkyour traffic for your website?
Julie (12:58):
I used to with Google analytics but I haven't in a long time.
It's just it's not one of my mainjob in my main job description.
So, or it's not something I can,I often afford the the time to do.
Okay.
Okay.
You weren't.
Yeah, you can do it.
You and I, we checked.
I think you said that GoogleAnalytics is installed on the website.
(13:20):
So even if you can't do it rightnow, you can go in there and
take a look at your traffic.
And why?
Yes.
And why is that important?
Chrissy New (13:29):
Well, it's, there are lots of reasons.
Number one when it comes to webhosting, you need to know how much
traffic you're getting because a lotof the web hosting providers will
give you limits based on how muchtraffic you're getting each month.
So, it'll cost one thing if you'regetting less than 5, 000, it'll cost
another thing if you're getting between5, 000 and 10, 000 visits per month.
If you're getting between 10, 000 and100, 000 it'll cost another thing.
(13:53):
But, and then you can also getit a sense of the bandwidth
that you need for the website.
And also when it comes to aredesign, it's really important.
And this is something that you definitelywant to look at as part of your redesign
thinking is what pages are working well.
So if somebody is going to your websiteand they're clicking on the our team
(14:14):
page, and then they're spending a lotof time actively interacting with that
page, then you might want to considerkeeping the content and the sort of the
layout and the functionality of thatpage pretty similar in your new website.
But if you've got a lot of pageswhere people spend no time or they're
not interacting with the pagesat all, then you know they might
need some improvements with those.
(14:35):
Or if there's pages that peoplearen't going to at all, then
maybe they're not finding it.
So you might need to reallythink about your navigation and
the structure of your website.
So lots of reasons for that.
Yeah.
And it also is helpful because at leastwith Google Analytics, you can see
what kind of device people are using.
You had mentioned earlier that youhad the sense that a lot of people
(14:57):
are using like their iPad or theirphone to look at your website.
Google Analytics can tell you prettyaccurately if they are doing that.
So it'll tell you if they're ona mobile device or a desktop.
So you can see that whatkind of device they're using.
Did you have anything else thatyou wanted to share about your
thoughts for your redesign orplatforms or anything else like that?
Julie (15:16):
No, I think we've covered most of it.
Chrissy New (15:18):
Well, thank you so very much for coming on with me.
I really appreciate it and sharing yourinsights into the redesign process.
I know that's something that, thata lot of my listeners have either
been through, are considering, oreventually are going to have to do.
So it's good to get some insightsfrom a real person instead of
me just saying, this is whatyou need to do for a redesign.
(15:38):
Cause.
That's what I do, but I don't wantto be the only one talking about it.
So, well,
Julie (15:42):
if I could add to Chrissy, I really love the way you take
something that can be complicated.
I'm not a dumb person, but I,sometimes it's just, it's a lot and
you do a really good job of beingable to explain it to me, answering
my questions when I don't get it.
Your approach is very easy to follow andinspiring and you're just a master at it.
(16:06):
So I'm really looking forwardto maybe some next steps.
Chrissy New (16:10):
Well, I appreciate that.
Thank you very much.
So everybody, thank youso much for listening.
Again, this is Website Success.
I'm Chrissy Rae.
And my guest again is Julie Campbellfrom the Severn Leadership Group.
So thanks for listening.
And I will catch you in the next episode..
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