Episode #84 John Pabon
Great and inspiring conversation with John. We talked about saving the Earth! OK, let's face it, it's not the earth that really needs saving, it's all the things that live on Earth.
Anyway, he has a much more positive view on the subject than I do, and it was a very refreshing conversation. There was also a bit of controversy, Ooooooh, everyone loves controversy!
In his own words:
I've spent two decades in the business of saving our Earth. After leaving my role at the United Nations, I traveled the world studying the impacts of sustainability first-hand in factories, on fields, and at Fortune 500s. That's given me a very unique perspective on what it takes to make a positive impact.
I'm a globally recognized expert in sustainability with a mission to move from theory to practical strategies that help people and businesses confidentially make real impact. To get there, I share my message through books, consulting to businesses, and keynote speaking to audiences around the world.
My global career has taken me from Los Angeles to New York, Shanghai to Seoul to Melbourne. I've had the privilege of working with the United Nations, McKinsey, A.C. Nielsen, and as a consultant with BSR, the world's largest sustainability-focused business network. A decade of experience living and working in Asia inspired me to found strategic communications firm Fulcrum Strategic Advisors with a mission to help companies, governments, and individuals capitalize on the benefits sustainability offers.
I'm also a regular contributor to major publications such as CNN, EuroNews, and the ABC. I speak to an array of global audiences on issues of sustainability, geopolitics, communications, and societal change. I am the Program Director for The Conference Board's Asia Sustainability Leaders Council, a member of the United Nations Association of Australia, and serve on the board of advisors to the U.S. Green Chamber of Commerce.
I am the author of "Sustainability for the Rest of Us: Your No-Bullshit, Five-Point Plan for Saving the Planet." The book has been described as "…a foundational read for practical sustainability in the 21st century" and "…one of the best sustainability resources available to date." I'm also excited to be helping consumers make smarter decisions through my second book, "The Great Greenwashing: How Brands, Governments, and Influencers are Lying to You," out now.
https://www.tiktok.com/@johnapabon
https://www.linkedin.com/in/johnpabon/
https://www.instagram.com/johnapabon/
https://www.instagram.com/@johnapabon
Music for all episodes by Jon Griffin.
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