It's my Burning Bush year and if you're not Streaming you're just Dreaming about being successful ~

... In the media and in the marketplace today. First of all let me tell you about my burning bush birthday and maybe you can figure out what it was and what it means. If you still can't figure it out let me know and I'll tell you the whole story personally because it's important for you too! 

But since everybody in America listens to the radio or watches television or is involved in someway with the movies... Now everything you thought you knew about that has changed and will change a lot more in the right now future, so let me take a few minutes to help you begin to sort it out and do something smart!

And now it is time for STOSH the robot to report on the radio show!

If You're Not Streaming, You're Just Dreaming

A message from the Impact Zone on the burning bush birthday of transformation

By Stan Hustad

 

It’s my burning bush birthday. That’s right. You can guess what that means—or let it remain one of life’s good mysteries. But here’s what matters: I’m still standing, still stirring things up, and still trying to help good people like you thrive in a fast-changing world. And today, I’ve got a message that’s as urgent as it is liberating.

If you’re not streaming, you’re just dreaming.

There it is. I said it. And I’m saying it again because this is the week it became official. According to the latest Nielsen ratings, for the first time ever, streaming has overtaken the combined total of broadcast and cable TV viewing in the United States. Read that again.

Streaming is no longer the future. It’s the present.

Broadcast and cable TV? They're down to 44.2%. Streaming now commands 44.8%—and the gap is only growing. And guess what? That shift changes everything. Not just for entertainment, but for communication, for business, for marketing, and for how we share our ideas, tell our stories, and build trust.

From Airwaves to Antennas to Algorithms

I’m old enough to remember when AM radio was king. When you needed a 30-foot TV antenna with guy wires just to catch a blurry black-and-white signal from Chicago. I delivered newspapers when every home had one. Today, in my apartment complex? Only one unit gets a daily paper.

The rest of us are living digital—whether we know it or not.

I’ve been broadcasting for over 45 years. I’ve seen the rise of FM stereo, the fall of print, and the digitization of almost everything. But nothing compares to the transformation happening right now. Streaming is more than a new channel. It’s a new world—a new medium demanding a new mindset.

The Opportunity and the Challenge

This isn’t just trivia for media nerds. This is your wake-up call. If you want to grow a business, start a movement, sell a product, or make a difference—you must learn how to show up on camera, behind a mic, and on demand.

Podcasting, YouTube, livestreams, Zoom, LinkedIn video, TikTok, digital radio… these aren’t fads. They’re foundational. And now AI is accelerating the change. What used to take teams of experts can now be done by one creative entrepreneur with a laptop and a message.

But here’s the catch: if you don’t get in front of this wave, it’s going to crash right over you.

“Radio” used to mean transmitting sound across wires and waves. Today, radio means “radiated communication”—amplifying your voice, your vision, your value. And now everyone can have their own radio and TV network. You can too.