All Episodes

March 21, 2023 47 mins

It's safe to say we all wish we could wake up every day and bring everything we have to the roles we're in. Each day would be a new day, every agenda a clean slate. But the reality is that many of us are in roles that are a little messier than that.

So messy in fact that getting to new ideas or exploring an out-of-the-box concept isn't easy. In fact, with a pile of problems and challenges in our every day, new ideas can feel impossible.

Unless you've spent time with Keith Wilmot.

In our latest episode of What's Your Story, Sally talks with Keith about how his agency, Ignitor, helps leaders and their teams get unstuck by blending process and creativity to release new ideas and broaden the lens on most situations. And he also has a wild story to share about his own experience with getting unstuck.

 

More about Keith Wilmot

Keith's successful career spans over two decades of leading innovation and creativity for global brands such as Coca-Cola, Listerine, Neosporin, Brach's Candy and many more. Keith has extensive experience in global, publicly traded organizations, as well as leading small, privately held firms. He is described by his team as a student of leadership and disciplined operator with a unique skill-set of money and magic.

Show Notes

  • Coca-Cola Company - coca-colacompany.com
    • Built an internal agency called Ignitor 
    • Built innovation capability, behaviors, and mindset shifts in the organization to allow creativity to happen inside the organization. 
  • McDonald's mcdonalds.com
  • Nandos nandos.com
  • Mercedes-Benz mercedes-benz.com
    • The first company to create the crash dummy and the crash dummy process
  • Leaders get stuck in some core behaviors and mindsets that force certain types of processes and operations and organizations.
    • Impact efficiency 
    • Impact teams and organization 
  • If they're not intentional about breaking those patterns and looking differently at their organization, those areas of getting stuck can be pretty damaging to an organization.
  • Decentralization of the innovation strategy - a decentralized approach to creativity in an organization and innovation, meaning that every single person that's in your organization is responsible for and owns the innovation agenda of the company
  • Virtual vs In Office workers
    • Ignitor believes it's about engagement and collaboration, If meeting in person teams must make meetings more intentional. If teams are going back into the office, you've got a whole new cultural challenge.
  • Salesforce salesforce.com
  • It's important to make sure companies are still bringing people face-to-face. 
  • How to clarify the challenge, and how do to clarify what you're trying to solve for?
    • Several tools that go into helping organizations, brands, people, and leaders better clarify the challenge. 
    • Insight and finding insight in places that you normally wouldn't find. 
    • Suite of eight behaviors and six mindsets that accelerate collaboration, and innovation creativity in the teams and the organization. 
    • Growth mindset, and it's the difference between a growth mindset and a fixed mindset. 
  • What are the most important initiatives? 
  • What are the initiatives that we believe are going to deliver the most value? 
  • Coca-Cola Red coca-colacompany.com/press-releases/coca-cola-and-red-inspire-people-to-move
  • The worst place for an HR leader in an organization to be is in their office. 
  • Why hiring a group like Ignitor for offsite and onsite training is more effective than having the leader of the organization add it to their list?
  • Norwegian Cruise Lines norwegianvoyages.com
  • We're innovators that are powered by inspiration that powers us, but we're measured by the realization of ideas. So a team has to come to a point where whatever they create together has got an output, and has an impact on the organization.
  • When did  Ignitor fail an organization? 
  • Ronald McDonald House charities org
  • Animal Kingdom Lodge - disney.go.com/destinations/animal-kingdom
  • "What is your 600-pound white Siberian tiger story?"
Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Are You A Charlotte?

Are You A Charlotte?

In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.