Reigniting Ideas & Strategies with Teams with Keith Wilmot

It’s safe to say we all wish we could wake up every day and bring everything we have to the roles we’re in. Each day would be a new day, every agenda a clean slate. But the reality is that many of us are in roles that are a little messier than that.

So messy in fact that getting to new ideas or exploring an out-of-the-box concept isn’t easy. In fact, with a pile of problems and challenges in our every day, new ideas can feel impossible.

Unless you’ve spent time with Keith Wilmot.

In our latest episode of What’s Your Story, Sally talks with Keith about how his agency, Ignitor, helps leaders and their teams get unstuck by blending process and creativity to release new ideas and broaden the lens on most situations. And he also has a wild story to share about his own experience with getting unstuck.

 

More about Keith Wilmot

Keith’s successful career spans over two decades of leading innovation and creativity for global brands such as Coca-Cola, Listerine, Neosporin, Brach's Candy and many more. Keith has extensive experience in global, publicly traded organizations, as well as leading small, privately held firms. He is described by his team as a student of leadership and disciplined operator with a unique skill-set of money and magic.

Show Notes

• Coca-Cola Company - coca-colacompany.com
  • Built an internal agency called Ignitor 
  • Built innovation capability, behaviors, and mindset shifts in the organization to allow creativity to happen inside the organization. 
• McDonald's mcdonalds.com
• Nandos nandos.com
• Mercedes-Benz mercedes-benz.com
  • The first company to create the crash dummy and the crash dummy process
• Leaders get stuck in some core behaviors and mindsets that force certain types of processes and operations and organizations.
  • Impact efficiency 
  • Impact teams and organization 
• If they're not intentional about breaking those patterns and looking differently at their organization, those areas of getting stuck can be pretty damaging to an organization.
• Decentralization of the innovation strategy - a decentralized approach to creativity in an organization and innovation, meaning that every single person that's in your organization is responsible for and owns the innovation agenda of the company
• Virtual vs In Office workers
  • Ignitor believes it's about engagement and collaboration, If meeting in person teams must make meetings more intentional. If teams are going back into the office, you've got a whole new cultural challenge.
• Salesforce salesforce.com
• It’s important to make sure companies are still bringing people face-to-face. 
• How to clarify the challenge, and how do to clarify what you're trying to solve for?
  • Several tools that go into helping organizations, brands, people, and leaders better clarify the challenge. 
  • Insight and finding insight in places that you normally wouldn't find. 
  • Suite of eight behaviors and six mindsets that accelerate collaboration, and innovation creativity in the teams and the organization. 
  • Growth mindset, and it's the difference between a growth mindset and a fixed mindset. 
• What are the most important initiatives? 
• What are the initiatives that we believe are going to deliver the most value? 
• Coca-Cola Red coca-colacompany.com/press-releases/coca-cola-and-red-inspire-people-to-move<