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July 31, 2025 22 mins

In this episode of Beyond the Board, Avaline co-founder Katherine Power joins Whole Foods Market's Chief Merchandising and Marketing Officer Sonya Gafsi Oblisk for an inspiring conversation about entrepreneurship and innovation in the wine industry.

Katherine shares her journey from the fashion and beauty world to revolutionizing the wine market alongside co-founder Cameron Diaz. Discover how a personal quest for ingredient transparency in wine led to the creation of Avaline, a brand at the forefront of the clean wine movement.

Key topics include:

  • The science behind organic winemaking, from farming practices to final product  
  • The impact of additional sulfites in wine production
  • Early entrepreneurial lessons learned from Katherine's grandmother and her path to becoming an influential businesswoman

Gain valuable insights into what it takes to innovate and build a successful business as Katherine candidly discusses her experiences and challenges. This episode is a must-listen for aspiring entrepreneurs and wine enthusiasts alike.

Did you enjoy listening to this episode? Don't forget to like and subscribe to hear more conversations spotlighting innovation, perseverance, and meaningful impact.

 

The views, opinions, and claims expressed by guests in this podcast episode are their own and do not necessarily reflect the official policy or position of Whole Foods Market, its parent company, subsidiaries, or affiliates. This content is for informational purposes only.

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