Alexandra Watkins is the author of the branding bestseller, "Hello, My Name is Awesome... How to Create Brand Names That Stick" (an Inc. Magazine Top 10 Marketing Book). She is also the founder of "Eat My Words"; the wildly creative naming firm behind brand names including Burger King's new Mac 'n Cheetos. And she also named Wendy's Baconator while contracting for another firm. Wow!
In this interview, we'll learn more about Alexandra's amazing journey!
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