Why Not Now? with Amy Jo Martin
You know that thing you've been thinking about doing? Why Not Now? Amy Jo Martin, a New York Times Best-Selling Author and Personal Branding pioneer, created this show because she believes the world will be a better place if more people ask themselves, "Why Not Now?". Each episode you'll hear from Amy Jo herself and a professional Why Notter - guests like Mark Cuban, Jessica Alba, Tony Robbins, Barbara Corcoran, Billy Corgan and more - and learn how they answered the question then took action, so you can too.
Episodes
In this inspiring episode of Why Not Now? with Amy Jo Martin, we meet Dr. Shaggy, Dallas-based cosmetic dentist, entrepreneur and visionary. She is a Renegade in every sense of the word.
Affectionately known as the “Frank Lloyd Wright of Smiles,” Dr. Shaggy is redefining what it means to build a brand through purpose, confidence, and function - one smile at a time.
In this Why Not Now? episode, Amy Jo Martin interviews award-winning architect, designer, and creative entrepreneur Ben Uyeda - on location at his breathtaking Reset Hotel, nestled on 180 acres beside Joshua Tree National Park in Southern California.
Ben shares how he went from filming DIY design videos on YouTube to co-founding one of the most talked-about new eco-conscious hotels in the...
In this special Why Not Now? episode, Amy Jo Martin hands the mic to her AI agent, Renegade Rox, to introduce a live fireside chat with Amanda Ducach, Founder and CEO of Ema - recorded live at the SHE Media CoLab during SXSW 2025. Amanda, a femtech pioneer, built one of the world’s first agentic AI platforms for women’s health, before ChatGPT made headlines.
Amanda shares how Ema uses AI to transform wom...
What happens when you’re on top of the world—and everything changes overnight? In this raw and unfiltered episode of the Why Not Now? podcast, Amy Jo Martin reunites with entrepreneur, author, and cultural force Sophia Amoruso. This is Sophia's second time on the show, nearly a decade after her first appearance.
From founding Nasty Gal and Girlboss to navigating public scrutiny, financia...
What if your most painful moment could lead to your most meaningful work? In this episode of Why Not Now?, we revisit Amy Jo Martin’s conversation with Scott O’Neil - CEO of LIV Golf and former CEO of the Philadelphia 76ers - one of the most raw and riveting conversations in the show’s history.
A titan in the sports and entertainment industry, Scott shares how a deeply personal tragedy - ...
In this episode of Why Not Now?, we revisit Amy Jo’s interview with bestselling author, speaker, and global thought leader Mel Robbins - and the conversation is as raw, real, and revelatory as ever.
Mel opens up about her incredible journey from burned-out attorney to one of the most booked female speakers in the world. At the heart of her transformation? A single moment at an Oprah Winfrey event that sp...
In this bold and enlightening episode of Why Not Now?, Amy Jo Martin revisits her candid conversation with NYU professor, bestselling author, and entrepreneur Scott Galloway. Known for his unapologetic take on everything from tech monopolies to personal growth, Scott shares the pivotal “Why Not Now?” moment that led him to walk away from a successful life in San Francisco and start over in New York.
In this powerful re-airing of one of Why Not Now?’s most impactful episodes, Amy Jo Martin sits down with the incomparable Glennon Doyle - author of the #1 New York Times bestseller Untamed, CEO and Founder of Treat Media, and one of today’s most vital voices in personal transformation. Glennon opens up about the life-altering “Why Not Now?” moment that began on a cold bathroom floor and led to her sobriety, awakening...
What happens when a high-achieving doctor and sports chiropractor decides to rewrite the rules of health? Dr Kenna Ducey-Clark, Founder and CEO of HealthStyle by Dr. Kenna, is doing just that.
In this episode, Amy Jo dive's into Dr. Kenna's transformational journey. She spent years working with elite athletes, helping them optimize their performance, but her biggest pivot came when she t...
What happens when a world-class athlete, digital innovator, and fearless adventurer decides to pivot? Renegade member Georgia Sapounas, VP of Innovation & Digital at the NBA’s Cleveland Cavaliers, did just that and shares her remarkable journey from elite figure skater to leading digital transformation in sports.
In this episode, Georgia and Amy Jo go deep fast into the power of surrender, bold decision-making, and the Renegade min...
Meet Bill Shufelt, the visionary co-founder of Athletic Brewing, who transformed a simple “Why Not Now?” moment into a game-changing movement in the beverage industry. Bill shares his incredible journey of leaving a stable hedge fund career to create a non-alcoholic beer brand that’s now leading a cultural shift toward mindful drinking.
In this episode, you’ll hear about a pivotal dinner ...
In this special solo episode, Amy Jo Martin pulls back the curtain on her journey from a small-town girl with big dreams to a trailblazing entrepreneur, author, and founder of Renegade. She shares raw, personal stories of resilience, reinvention, and the power of taking action - right now.
From the early days making her mark in professional sports, to building one of the first-ever social media agencies, Amy Jo reveals the turning ...
What if you could create a movement that redefines how people socialize and unwind, without the downsides? That’s exactly what Jen Batchelor, Founder of Kin Euphorics, is doing.
In this episode, Amy Jo uncovers the moment Jen asked herself, Why Not Now? and began to build a revolutionary product within a brand-new category.
From growing up in Saudi Arabia - w...
Renegade Member, Dr. Brooke Weinstein, is a neuroscience expert, occupational therapist, and world renowned expert on parenting. She is also an unapologetic advocate for mental health and self-regulation.
On this week's episode, Amy Jo Martin welcomes Dr. Brooke into her home (literally) to go deep fast. Dr. Brooke opens up about a life-changing moment when she decided to reclaim her powe...
In this special crossover episode of "Why Not Now?", Amy Jo takes a turn in the guest seat for an enlightening conversation with Syama Bunten, host of the "Getting Rich Together" podcast. Amy Jo shares her inspiring journey from humble beginnings in a trailer park to becoming a trailblazing entrepreneur, bestselling author and champion for women’s financial legacy.
You'll learn about Amy ...
Storytelling is one of the most (if not the most!) powerful tools for influencing human behavior, building connections, and creating impact in your personal and professional life. In this episode, Amy Jo shares her insights on crafting compelling, what she calls, “Go-To Stories" - potent, concise narratives that resonate emotionally and can adapt to any and all situations.
Over her 20+ ...
In this episode, we revisit a popular conversation with Dr. Gay Hendricks, a renowned expert in personal and relationship transformation.
Dr. Hendricks shares his four-step process, “FACT” - facing, accepting, choosing and taking action - as a powerful tool to help people transform their lives by identifying and breaking long-standing patterns. If you are ready to make bold changes in you...
In this heartfelt episode, Amy Jo invites you on a journey of transformation, courage and rediscovery. For new listeners, you'll learn Amy Jo's five Renegade Rules and how to apply them to your Why Not Now? ideas. For longtime listeners, this is your chance to take a refresher course and set a new idea in motion.
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Guy Kawasaki is a bona fide legend. He is an evangelist for innovation, and has been on the front lines of the biggest evolutions in tech; those moments that we’ve all heard about.
In Amy Jo’s mind, Guy is the OG influencer and you’ll hear why.
Guy’s background stretches from his first stint with Apple back in the 80’s all the way through to Canva now. Guy ha...
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