Why Not Now? with Amy Jo Martin
You know that thing you've been thinking about doing? Why Not Now? Amy Jo Martin, a New York Times Best-Selling Author and Personal Branding pioneer, created this show because she believes the world will be a better place if more people ask themselves, "Why Not Now?". Each episode you'll hear from Amy Jo herself and a professional Why Notter - guests like Mark Cuban, Jessica Alba, Tony Robbins, Barbara Corcoran, Billy Corgan and more - and learn how they answered the question then took action, so you can too.
Episodes
The gap between an idea and action is often smaller than we think.
Jim Kwik believes one question can help close it:
"What's the tiniest action you can take today to move closer to your goal?"
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What if the biggest risk with AI isn't the technology itself, but staying on the sidelines while the world changes around you?
In this solo episode of Why Not Now?, forever the technology optimist, Amy Jo Martin challenges the fear-driven narrative surrounding artificial intelligence and offers a more practical, human-centered perspective: AI as a tool for increasing agency, momentum, clarity, and quality of life.
Drawing...
Lisa Detanna has spent decades helping families, founders and executives navigate wealth, markets and uncertainty - and in this episode of the Why Not Now? podcast, she joins Amy Jo Martin for a candid conversation about AI, investing, financial psychology, and what the future of money may actually look like.
As Managing Director and Senior Vice President of Investments at Raymond James, Lisa has guided...
What happens when you run an AI experiment during a season of real-life stress?
In this solo episode of Why Not Now?, Amy Jo Martin shares an update from Q1 of her year-long AI experiment - right as an unexpected personal challenge introduces sustained emotional and cognitive strain. Instead of pausing, she keeps the experiment running, capturing what AI actually looks like in the middle of it, not in i...
Artificial intelligence is everywhere, but most leaders are still asking the wrong question.
Instead of focusing on tools, Geoff Woods believes the real shift is happening at the leadership level: how we think, how we make decisions, and how teams execute in a world where intelligence is suddenly abundant.
In this episode of Why Not Now?, Amy Jo Martin sits down with Geoff Woods, author o...
Have you ever heard a human interview their own AI—live, unscripted, and in real time?
In this groundbreaking episode of the Why Not Now? podcast, Amy Jo Martin flips the script and welcomes a never-before-seen guest: her own ChatGPT AI, trained over years with millions of words of personal data, reflections, physiological metrics, and real-life context. The result is a raw, fascinating conversati...
Can AI improve your quality of life, not just your productivity?
Keynote speaker Amy Jo Martin explores leadership, AI, and human-centered decision-making. In this solo episode of the Why Not Now? Podcast, Amy shares early field notes from The Reinvention Experiment, a year-long AI self-experiment exploring vitality, clarity, and what it means to live well and lead effectively in an AI-driven world.
...What happens when you turn your life into a living laboratory? In this special episode, the host becomes the guest. Amy Jo Martin sits down with Sam Gooder to reveal her next big leap: The Reinvention Experiment, a yearlong, open-source quest to rethink time, wealth, wellbeing, and passion by putting herself inside a data-driven Petri dish.
After two decades of entrepreneurial wins, burnout cycles, and rei...
What do elite athletes, top CEOs, and unforgettable teams really have in common? On this week's Why Not Now? with Amy Jo Martin, 12-time New York Times bestselling author and award-winning keynote speaker Don Yaeger pulls back the curtain on how world-class performers think, lead, and compound small wins into big outcomes.
Don shares the spark behind his Corporate Competitor Podcast and the research that ...
In this episode of Why Not Now? with Amy Jo Martin, serial entrepreneur and tech leader Sam Goodner reveals how Swiss Army precision shaped his entrepreneurial philosophy, and how a keynote by Amy Jo helped him finally write his new book - "Like Clockwork".
Sam's journey spans global adventures, unicorn startups with billion dollar evaluations, and building the #1 Micr...
In this inspiring episode of Why Not Now? with Amy Jo Martin, we meet Dr. Shaggy, Dallas-based cosmetic dentist, entrepreneur and visionary. She is a Renegade in every sense of the word.
Affectionately known as the "Frank Lloyd Wright of Smiles," Dr. Shaggy is redefining what it means to build a brand through purpose, confidence, and function - one smile at a time.
From launching her firs...
In this Why Not Now? episode, Amy Jo Martin interviews award-winning architect, designer, and creative entrepreneur Ben Uyeda - on location at his breathtaking Reset Hotel, nestled on 180 acres beside Joshua Tree National Park in Southern California.
Ben shares how he went from filming DIY design videos on YouTube to co-founding one of the most talked-about new eco-conscious hotels in the California Hig...
In this special Why Not Now? episode, Amy Jo Martin hands the mic to her AI agent, Renegade Rox, to introduce a live fireside chat with Amanda Ducach, Founder and CEO of Ema - recorded live at the SHE Media CoLab during SXSW 2025. Amanda, a femtech pioneer, built one of the world's first agentic AI platforms for women's health, before ChatGPT made headlines.
Amanda shares how Ema uses AI to transform wom...
What happens when you're on top of the world—and everything changes overnight? In this raw and unfiltered episode of the Why Not Now? podcast, Amy Jo Martin reunites with entrepreneur, author, and cultural force Sophia Amoruso. This is Sophia's second time on the show, nearly a decade after her first appearance.
From founding Nasty Gal and Girlboss to navigating public scrutiny, financi...
What if your most painful moment could lead to your most meaningful work? In this episode of Why Not Now?, we revisit Amy Jo Martin's conversation with Scott O'Neil - CEO of LIV Golf and former CEO of the Philadelphia 76ers - one of the most raw and riveting conversations in the show's history.
A titan in the sports and entertainment industry, Scott shares how a deeply personal tragedy - the loss of his...
In this episode of Why Not Now?, we revisit Amy Jo's interview with bestselling author, speaker, and global thought leader Mel Robbins - and the conversation is as raw, real, and revelatory as ever.
Mel opens up about her incredible journey from burned-out attorney to one of the most booked female speakers in the world. At the heart of her transformation? A single moment at an Oprah Winfrey event that sp...
In this bold and enlightening episode of Why Not Now?, Amy Jo Martin revisits her candid conversation with NYU professor, bestselling author, and entrepreneur Scott Galloway. Known for his unapologetic take on everything from tech monopolies to personal growth, Scott shares the pivotal "Why Not Now?" moment that led him to walk away from a successful life in San Francisco and start over in New York.
You...
In this powerful re-airing of one of Why Not Now?'s most impactful episodes, Amy Jo Martin sits down with the incomparable Glennon Doyle - author of the #1 New York Times bestseller Untamed, CEO and Founder of Treat Media, and one of today's most vital voices in personal transformation. Glennon opens up about the life-altering "Why Not Now?" moment that began on a cold bathroom floor and led to her sobriety, awakening...
What happens when a high-achieving doctor and sports chiropractor decides to rewrite the rules of health? Dr Kenna Ducey-Clark, Founder and CEO of HealthStyle by Dr. Kenna, is doing just that.
In this episode, Amy Jo dive's into Dr. Kenna's transformational journey. She spent years working with elite athletes, helping them optimize their performance, but her biggest pivot came when she t...
What happens when a world-class athlete, digital innovator, and fearless adventurer decides to pivot? Renegade member Georgia Sapounas, VP of Innovation & Digital at the NBA's Cleveland Cavaliers, did just that and shares her remarkable journey from elite figure skater to leading digital transformation in sports.
In this episode, Georgia and Amy Jo go deep fast into the power of surrender, bold decision-making, and the Renegade...
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