WICT Wisdom's Stephanie Cobian interviews Angela Massie.
Stephanie is joined by Angela Massie, VP of Live Storytelling at The Weather Channel.
As VP of Live Storytelling for The Weather Channel tv network, Angela (Angie) Massie is responsible for presentation of content and field coverage during the network’s live programming hours. During her tenure, she also assumed the role of interim Head of Marketing in 2019 and oversaw all marketing efforts for the network, including social media and digital marketing. In addition she leads the team behind "Pattrn", The Weather Channel's climate change storytelling unit.
Angela shares how the weather channel differentiates from other news outlets using compelling storytelling, balancing tragic events with those that are not, ensuring content quality, consistency, and engagement. Additionally, Angela reviews how she worked with the Weather Channel to launch Pattrn and her personal holistic leadership style.
WICT’s mission is to develop women leaders who transform our industry. We educate, empower and advocate on behalf of all women in the media. https://socalwict.org/
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