Window Treatments for Profit with LuAnn Nigara

Window Treatments for Profit with LuAnn Nigara

This podcast is specifically designed for window treatment professionals. If you are interested in doing what you do better, whether you are a retailer, installer, workroom, sales rep or from our industry partner community, you have found your people. We are going to talk about sales, marketing, hiring, efficiency, productivity and of course, profitability. Because why do any of it if you are not profitable, right? My name is LuAnn Nigara and I have been in the window treatment industry for 4 decades. With my husband Vince and our cousin Bill Campesi we’ve built our business, Window Works, from start up to over 4 million dollars in annual sales and to a team of 15. Vin, Bill and myself are also part of the ownership team at Exciting Windows. Exciting Windows is the industry leader in mentoring, supporting and inspiring window treatment professionals to build a better business. So I get you, I know what you do. I have spent my career doing it with you. So how about we get started making your business better, shall we?

Episodes

364: Q3 Series | Small On Purpose Part 4 | Systems for a Team of One

September 21, 2026 • 32 mins
Today on Window Treatments for Profit You may be a company of one, but that doesn’t mean your memory should be the system running your business. In Part 4 of the Small on Purpose series, LuAnn explains why documented, repeatable systems matter even when you have no intention of building a large team. Systems protect the client experience, reduce the things you have to remember and rescue, and make it possible to bring in he...
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363: Q3 Series | Small On Purpose Part 3 | Stop Selling the Commodity, Start Selling You

September 7, 2026 • 35 mins
Today on Window Treatments for Profit If you're a company of one, you don't necessarily need different marketing tactics than a larger company. You do need to be more discerning about which ones deserve your money and your time. In Part 3 of the Small on Purpose series, LuAnn breaks down how a solo window treatment professional can get found consistently without wasting limited resources on marketing that isn't producing the righ...
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362: Q3 Series | Small On Purpose Part 2 | Buy Back Your Time Without Building a Team

August 24, 2026 • 40 mins
Today on Window Treatments for Profit This is Part 2 of Small on Purpose, a WTFP series for the window treatment professional who is choosing to stay solo, on purpose, and is also choosing to run that business profitably. Last week, LuAnn made the case for choosing small on purpose. This week she gets into the mechanics that actually make it work, starting with the fear most solo owners never say out loud: what if bringing in hel...
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361: Q3 Series | Small On Purpose Part 1 | Small Is a Decision, Not a Compromise

August 10, 2026 • 24 mins
Today on Window Treatments for Profit This is Part 1 of Small on Purpose, a new WTFP series for the window treatment professional who is choosing to stay solo, on purpose, and wants to run that business at full profitability. Choosing small is a valid decision, same as choosing to grow, and it deserves the same respect. But choosing small still requires real discipline around your numbers, and this series is built on both of thos...
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360: Michael Barbarita: The Five Numbers Every Window Treatment Owner Should Track Weekly

August 3, 2026 • 58 mins
Today with Michael Barbarita: You already know the feeling. You glance at the checkbook, you see a number that looks okay, and you decide that's good enough. You don't open QuickBooks. You don't look at your gross profit percent. Some part of you is afraid that if you actually looked, you might not like what you'd find. Michael Barbarita has spent thirty years inside businesses just like yours, first as an owner himself, growing ...
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359: Robin J. Emdon: The Quote You Promised Yesterday Still Isn't Written

July 20, 2026 • 80 mins
Today with Robin J. Emdon: You left the customer's house and told them you'd have the quote to them by tomorrow. Then the installer had a question. Then the admin had a question. Then another customer called about a new job. And three days later, that quote still isn't written, and you're the one who feels guilty about it. Here's the truth Robin J. Emdon wants you to sit with: this isn't a discipline problem. Robin is the creator...
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358: What Would Lu Do?: Solid Salesperson, Shaky on Products — Now What?

July 6, 2026 • 22 mins
Today on Window Treatments for Profit You’re a year and a half into the window treatment business. You can sell. You’re closing. But when it comes to product knowledge — mounting, specifications, what’s possible, what isn’t — you still feel like you’re catching up. So what do you do about it? That’s the question a listener in the Atlanta area brought to LuAnn in this WWLD epis...
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357: Jim Davis-Johnson: Build a Luxury Window Treatment Business Without a Workroom

June 22, 2026 • 61 mins
Today with Jim Davis-Johnson: Jim Davis-Johnson: Build a Luxury Window Treatment Business Without a Workroom Today with Jim Davis-Johnson of Jim Davis Designs, we get into what it takes to build and run a high-end luxury window treatment business. Jim shares how he grew his company from working in his mother's South Georgia business since seventh grade to running a multimillion-dollar brand serving high-end designers and discerni...
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356: What Would Lu Do? Q2 Series | When the Right Thing Gets Hard | Part 5: When the Wrong Opportunity Looks Exactly Right

June 8, 2026 • 29 mins
Today on Window Treatments for Profit This is the final episode of the series. And it is the one LuAnn has been building toward the whole time. Because saying no to the wrong opportunity is the hardest decision in intentional growth. Not the no that is obvious. The no that looks like revenue. The no that comes with a relationship attached. The no that arrives during a slow month when every rational instinct says yes. In this epi...
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355: WWLD: Q2 Series | When the Right Thing Gets Hard | Part 4: Architectural Digest Isn't Coming

May 25, 2026 • 18 mins
Today on Window Treatments for Profit You already know what your bottleneck is. You have known for months. Possibly longer. And every week it costs you time, energy, and profit while you wait for the right moment to fix it. In this episode, LuAnn Nigara names the real reason operational bottlenecks stay in place long after the owner has identified them. It is not a systems problem. It is a thinking pattern. And it has the same r...
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354: What Would Lu Do?: Q2 Series | When the Right Thing Gets Hard | Part 3: When You Step Back and Your Team Steps Around You

May 11, 2026 • 18 mins
Today on Window Treatments for Profit You built the roles. You wrote the expectations. You had the conversations. And somehow everything still routes back to you. In this episode, LuAnn Nigara names the pattern underneath that dynamic, and it has nothing to do with your systems. It starts with a dishwasher. It ends with a hire LuAnn made twenty years ago that changed everything about how she thinks about building a team. The w...
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353: What Would Lu Do?: Q2 Series | When the Right Thing Gets Hard | Part 2: When You Build the Loop and Your Team Doesn't Close It

April 27, 2026 • 21 mins
Today on Window Treatments for Profit In January, LuAnn gave you the system. The problems-to-be-resolved file. One owner per issue. Consistent communication until the loop is closed. That system works. But only if something else is already in place before the problem arrives. In this episode, LuAnn tells the story of a $15,000 shutter mistake in South Orange, New Jersey, and what her partner Bill did in the moment that turned a...
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352: What Would Lu Do?: Q2 Series | When the Right Thing Gets Hard | Part 1: When a Good Client Pushes Back on Your Price

April 13, 2026 • 36 mins
Today on Window Treatments for Profit You already know you should price for profit. You made that decision. This episode is about what happens in the three seconds after a client you actually care about says: that is more than I expected. In the first episode of her new five-part series, LuAnn Nigara goes somewhere most sales training never goes. Not to the script. To what happens inside you first. The clenching. The impulse tha...
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351: What Would Lu Do?: The Gap Between Knowing and Doing: A Q1 Reality Check Before We Go Any Further

March 30, 2026 • 19 mins
Today on Window Treatments for Profit You started the year with clear decisions. More profit.Faster decisions.A stronger team.Less chaos.Intentional growth. But now Q1 is behind you. So here’s the real question… What actually changed? In this episode, LuAnn walks you through a simple but honest Q1 review to help you assess what was implemented, what stalled, and where execution broke down. Because most business ...
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350: What Would Lu Do?: Part 5- Grow Intentionally, Not Accidentally.

February 23, 2026 • 14 mins
Today on Window Treatments for Profit This is the fifth and final episode in our WWLD January series:Five Decisions That Change Profit, Time, and Control in Your Window Treatment Business. In this episode, LuAnn Nigara tackles the most overlooked leadership decision of all:What are you intentionally building? After walking through four foundational decisions around profit, leadership, team stability, and operational clarity, thi...
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349: What Would Lu Do?: Part 4- Remove One Operational Bottleneck That Wastes Time Every Week

February 9, 2026 • 23 mins
Today on Window Treatments for Profit In Part 4 of the WWLD series, LuAnn Nigara breaks down how window treatment business owners unknowingly become the bottleneck and the one decision that restores time, clarity, and control. In this episode of Window Treatments for Profit, we continue the WWLD January series with Decision #4: Remove One Operational Bottleneck That Wastes Time Every Week. This is not about working harder or hir...
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348: What Would Lu Do?: Part 3- Create a Stable Team That Doesn’t Rely on You

January 26, 2026 • 17 mins
Today on Window Treatments for Profit Hiring is exhausting.Training is expensive.And losing good people doesn’t set you back weeks. It sets you back months. In this episode of Window Treatments for Profit, we’re continuing our January WWLD series with Decision #3: Stabilize Your Team So You’re Not Constantly Starting Over. If you feel like you’re always retraining adults on the basics, this episode will c...
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347: What Would Lu Do?: Part 2- Shorten the Time Between a Problem and a Decision

January 12, 2026 • 23 mins
Today on Window Treatments for Profit In Part 2 of this five-part WTFP series, LuAnn tackles a decision that quietly drains profit, damages reputation, and creates unnecessary stress in far too many window treatment businesses: Shorten response time so problems don’t linger. Unresolved issues don’t just disappear.They get heavier.And the longer they sit, the more they cost you. In this episode, LuAnn explains why sl...
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346: What Would Lu Do?: Part 1- Increase Profit Without Increasing Chaos

January 5, 2026 • 19 mins
Today on Window Treatments for Profit What if this year wasn’t about setting better goals…but about making better decisions? This episode kicks off a five-part January series focused on five high-level decisions that materially change how a window treatment business runs. Not resolutions. Not wish lists. Real business decisions that impact profit, leadership, and personal satisfaction. In Part 1, LuAnn breaks down t...
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345: Vanessa Shepherd: Pinterest SEO, Workflow, and Repurposing Strategy for WT Pros

December 22, 2025 • 77 mins
Today on Window Treatments for Profit In this crossover episode, Vanessa Shepherd breaks down how to use Pinterest without letting it take over your week. This is about workflow, SEO basics, and simple systems that help you turn each project into strong Pinterest content.Window treatment pros will appreciate how directly this translates to your world. One install can fuel weeks of high-performing pins when you follow a clear workf...
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