Turn Objections into Opportunities: Entrepreneur Sales Guru Andee Hart on Selling with Integrity and Confidence

Andee Hart is an entrepreneur, sales strategist, mentor, and host of the podcast, She Sells Differently. While working as a sales executive for a Fortune 500 company, Andee started a passion project, Hart Design Co., of candle making in her own kitchen. What started out as a side hustle with her candles in a handful of local boutiques quickly blossomed into a wildly successful wholesale business and store front. Within a year, Andee was able to transition from her 17-year corporate sales career to full-time entrepreneurship, now also teaching women entrepreneurs how to master sales.

🔑Key Takeaways🔑

🤔 🚀 Turn Mistakes into Mastery: Why every mistake in sales became part of her learning journey. Nobody is born a master salesperson. The key? Treat sales as a muscle you build over time, learning from every challenge along the way.

🧠 🤟 Seek First to Understand: Rather than leaping to defend or solve, use thoughtful, open-ended questions to get to the heart of your customer’s true needs. Not only does this diffuse tension, but it creates space for collaboration—not confrontation.

✨ 💖 Sell with Integrity: Desperation never sells. Sometimes getting a “no” is the best answer. Andee shares how having the confidence to walk away from deals that aren’t the right fit builds long-term trust—and opens doors to better opportunities down the road.

💰🔥 10 Seconds of Courage: One of the top reasons entrepreneurs lose sales? Not actually asking for the sale! Muster “10 seconds of courage” and confidently assume the partnership. Follow up—most people never do, and you’ll stand out massively just by closing the loop.

🤝 🎯 It’s All About Fit—and Follow Up: Whether you’re selling products to boutiques or high-ticket B2B tech, the magic is in qualifying your clients up front—understanding decision makers, budget, and whether your product is truly the right solution. And if you don’t get a yes right away? Follow up! Often, your customer needs the nudge.

📈 ⚡Growth Means Letting Go of Perfection: Perfectionism is your enemy when it comes to sales, so learn to ask for help, be humble, curious and open to coaching. 

🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings923

Check out Andee’s Sales Tools for entrepreneurs. https://andeehart.com/salestools

Listen to her podcast, She Sells Differently