4 Steps to Credible, Persuasive Communication with Andres Lares

In this episode of Winners Find A Way, host Trent M. Clark connects with Andres Laras, Managing Partner of Shapiro Negotiations Institute. Together, they explore the power of empathy, emotional intelligence, and persuasion in leadership. They reflect on lessons learned from sports, business, and life—focusing on the importance of credibility, emotional connection, and how to effectively facilitate action. With stories from professional sports and practical advice from negotiation experts, this episode is packed with insights for leaders aiming to level up their influence and leadership skills. 

In this Episode, We Discuss: 

• The four-step persuasion process: Credibility, Emotion, Logic, and Facilitating Action. 

• How emotional intelligence and empathy can lead to better negotiation outcomes.