Most people quit at the first punch. Shane Barker got hit with a $60M lawsuit — and still found a way to win.
In this episode of Winners Find A Way, we break down Shane's journey through entrepreneurship, influencer marketing, Amazon warfare, personal branding, and the gritty truth of building something valuable when no one believes in you.
Shane Barker is the CEO and Founder of TraceFuse, the first Amazon-compliant negative review removal system designed to protect brands and restore digital trust. With 25+ years in digital marketing, Shane has influenced Fortune 500 brands, built global influencer strategies, spoken internationally, and now leads one of the most disruptive tools in e-commerce. He's also taught influencer marketing at UCLA, built seven-figure online systems, and helped hundreds of Amazon sellers recover revenue once lost to fraudulent or off-TOS reviews.
Shane Barker did not take the traditional path.
He took the hard one — the one where:
- You build businesses with no roadmap.
- You spend two years solving an "impossible" Amazon problem while everyone tells you it can't be done. Untitled recording_otter_ai
- You get hit with a $60 million lawsuit from the California Attorney General… and fight it for years until you win. Untitled recording_otter_ai
- You learn that perseverance isn't inspirational — it's survival.
Resources Mentioned
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TraceFuse Amazon Review Checker (Free Tool)
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Shane's Website: https://shanebarker.com
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LinkedIn: https://www.linkedin.com/in/shanebarker
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UCLA Influencer Marketing Coursework (Referenced)
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