The 7-Step Pathway to Profit with Michael Barbarita

In this episode of Winners Find a Way, Trent Clark sits down with Michael Barbarita, a seasoned entrepreneur, CFO, and business strategist, to discuss the keys to sustainable business growth, financial resilience, and strategic decision-making.

Michael shares his remarkable journey from running a successful ski retail business to experiencing a major setback with Freedom Therapy Center. Through these challenges, he developed a proven seven-step pathway to profit and a powerful conversion formula that shifts the way business owners approach growth.

He also breaks down why only 1-3% of potential buyers are ready to purchase immediately—and how entrepreneurs can adapt their marketing and messaging to nurture the buyer’s journey effectively.

If you’re a business owner or leader looking to optimize your financial strategy, increase profitability, and make smarter business decisions, this episode is packed with practical insights you can implement right away.

🎧 Listen now to discover how small strategic shifts can lead to massive business success!

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Key Takeaways:

✅ The 7-Step Pathway to Profit – Michael’s proven system for business success

✅ Understanding Buyer Behavior – Why only a small percentage of buyers are ready to purchase immediately—and how to engage the rest

✅ Risk Reversal Strategies – How to reduce perceived risk and increase conversions

✅ The Vital Five – The five critical financial metrics every business owner should track

✅ Small but Powerful Changes – How incremental improvements can drive massive growth

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Timestamps:

🕒 [00:00] – Intro: Welcome to Winners Find a Way

🕒 [02:10] – Michael’s background: From ski retail to CFO and business strategist

🕒 [07:45] – The Freedom Therapy Center story: Lessons from a business failure

🕒 [12:30] – The 7-step pathway to profit: A roadmap for business success

🕒 [18:00] – The psychology of buyer readiness: How to tailor your marketing approach

🕒 [24:20] – Why risk reversal strategies are a game changer

🕒 [30:10] – The Vital Five: Key financial numbers that drive decision-making

🕒 [36:45] – How small, consistent improvements can transform a business

🕒 [42:30] – Final thoughts: Where to start implementing these insights

🕒 [45:00] – Closing: Where to connect with Michael

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Resources & Links:

🔹 Connect with Michael Barbarita

💡 Website: https://www.nextstepcfo.net/

LinkedIn: https://www.linkedin.com/in/michaelbarbarita/

📖 Free Book: Powerful Business Strategies – Download your copy here: https://www.nextstepcfo.net/

Follow & Connect with Trent Clark:

💡 Website: Leadershipity.com

🎙️ Winners Find a Way Podcast: https://blog.pod.link/1578413577

📩 LinkedIn: https://www.linkedin.com/in/trentmclark/

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