Wise Practice Podcast

When Laura first stepped into couples counseling, she didn’t expect one of her biggest challenges to come from outside the therapy room — but it did. Behind the scenes, insurance systems built for individual treatment forced her into an impossible ethical bind: label one partner as “the problem,” assign a mental health diagnosis that didn’t fit, and document intimate relational healing through the cold lens of medical necessity.

It...

In this eye-opening episode, trademark attorney Joey Vitale busts the biggest myths about brand protection—and reveals the costly mistake too many entrepreneurs make: skipping trademarks until it’s too late.

Joey breaks down the difference between your backstage business (your LLC) and your onstage identity (your brand)—and why without a trademark, someone else could legally force you to rebrand... even if you’ve been around for ye...

Ever feel like blogging is just another task on your never-ending to-do list? Or that shouting into the void of the internet isn’t getting you any closer to connecting with your dream clients? In this episode, Jessica Tappana flips the script on random content creation and introduces us to a game-changing strategy: pillar-based marketing.

She compares it to building a house—with a strong foundation, sturdy support beams, and a roof...

When Michelle launched her private practice, she had a vision of helping clients and building a thriving business. But reality set in quickly—insurance reimbursements were low, and back-to-back sessions left her drained. She found herself trapped in the exhausting cycle of overbooking, desperately trying to keep up with fluctuating client demand.

Like many therapists, Michelle had been told that a packed caseload was a sign of succ...

Ever feel like you're running on empty but can’t quite figure out why? Burnout doesn’t hit like a lightning bolt—it sneaks in, disguised as busyness, exhaustion, and a growing disconnect from the passion that once fueled you. As a practice owner, you’re juggling a thousand responsibilities, but when was the last time you truly paused to reflect?

In this episode of the Wise Practice Podcast, Christy Pennison, Stephanie Korpal, and W...

For years, ADHD has been misunderstood and dismissed as simple distraction or hyperactivity. But the reality is far more complex—and far more powerful. In this episode, we dive deep into the truths about ADHD, busting common myths and exploring how it uniquely shapes the lives of entrepreneurs and private practice owners.

Our guest, David, isn’t just an expert—he lives it. He shares his firsthand experience navigating ADHD as a bus...

Hiring the right team members can make or break your private practice. One bad hire? It can lead to headaches, inefficiency, and unnecessary stress. But when you get it right, your practice thrives with a team that shares your vision and supports your long-term growth.

In this episode, Whitney breaks down The Importance of a Strong Hiring Process—a step-by-step approach to finding the perfect fit for your team. From recognizing int...

As a therapist and business owner, you’re constantly faced with investment decisions—office space, staff, marketing, and professional development. With so many choices, how do you know where to put your money right now?

In this episode, Linzy Bonham, a financial expert for therapists, breaks down the strategic spending mindset—helping you avoid the trap of throwing money at every new trend. She shares how to identify the most impac...

Ready to be inspired? In this episode, we’re diving into the heartwarming and powerful story behind Spectra Choir—a movement that’s so much more than just singing. Meet Tegan, the visionary leader whose passion for music and community sparked something truly extraordinary. From a college treble choir that ignited her dream to the unexpected challenges of launching just before a global shutdown, Tegan’s journey is nothing short of i...

Are you wearing too many hats in your practice, juggling clinical work, marketing, and business growth—only to feel stuck and exhausted? In this episode, Neal breaks down why doing it all is a trap that holds practice owners back from real growth. He shares how shifting from a “DIY” mindset to strategic delegation can unlock new levels of success. If you’re tired of spinning your wheels with marketing tasks that aren’t your zone of...

Are new therapists in your practice getting the supervision they truly need—or just whatever happens to be available? In this episode of the Wise Practice Podcast, Brittany Schank exposes a major flaw in mental health supervision: the widespread mismatch between new clinicians and their assigned supervisors.

She shares how this gap leads to burnout, lack of confidence, and therapists feeling lost in their careers—and more important...

Are you struggling to set fair and sustainable pay rates for your therapists? In this special Wise Practice Podcast takeover, Amy Dover—licensed marriage and family therapist, group practice owner, and Wise Practice consultant—dives deep into the crucial factors that can make or break your compensation strategy.

From market research to revenue calculations, overhead costs to therapist specialties, Amy breaks down how to create a pa...

Are you a solo practitioner wondering if you’re ready to start a group counseling practice? Amy Dover, a licensed marriage and family therapist and group practice owner, breaks down the five key factors to consider before taking the leap. From aligning your vision and solidifying your business foundation to navigating team dynamics and maintaining high-quality client care, Amy offers practical, faith-based advice to help you make a...

When working with clients, understanding their cultural and personal identity is essential for fostering meaningful, empathetic relationships. Halina Brooke, LPC, brings a wealth of insight into Jewish identity and its impact on therapy, offering therapists valuable guidance for working with Jewish clients. Her discussion touches on themes of faith, heritage, migration, and cultural sensitivity, reminding us of the complexity and r...

Are you ready to dive into the world of running a thriving group practice while balancing financial sustainability, team culture, and therapist retention? In today’s episode of the Wise Practice Podcast, we’re joined by the incredible Dr. Rhonda Johnson for a live consulting call. We’ll unpack the complexities of offering benefits that attract and retain therapists while maintaining the financial health of your business. Plus, Rhon...

Running a group practice isn’t just a job—it’s a juggling act! From managing office space to onboarding clinicians and balancing schedules, every decision can feel like a high-stakes puzzle. In this episode, I had the pleasure of sitting down with Bill Prasad, a group practice owner navigating these very challenges, for a live consulting session.

I didn’t just share advice—I offered practical, real-world solutions that you can put ...

Today, we’re diving into one of the most relatable yet challenging topics for practice owners: balancing parenthood—especially motherhood—with the demands of running and growing a private practice. Whether you're a solo practice owner dreaming of a full caseload or someone contemplating the leap into group practice ownership, this episode has something for you.

Joining me is my dear friend and powerhouse entrepreneur, Jaclyn Bailes...

Today’s episode is particularly exciting because we’re diving into what it takes to start a private practice in 2025. I’ve brought on a very special guest, Derrick Boger, who I had the pleasure of meeting at the Wise Practice Summit last year. Derrick is one of those rare individuals who exudes courage and faith. Despite not knowing anyone, he attended the summit as he was preparing to launch his own practice. His story is a testam...

Get ready for an episode of the Wise Practice Podcast that will inspire, challenge, and energize you! 

This week, Whitney sits down with Laura, a seasoned consultant for therapists who shares her remarkable journey of growth, transition, and rediscovery. After seven years of building a thriving business—complete with e-courses, events, and conference talks—Laura faced the heavy toll of loneliness and burnout. Over a heartfelt dinne...