WIT Podcast Whatever It Takes
Introducing the WIT Podcast: Whatever It Takes Life has been a wild ride for me—full of ups and downs, wins and losses. 6.5 years ago, I walked out of prison with nothing. I was given another chance at life, and I made a promise to myself and to God: I would give it everything I've got, hold nothing back, and leave it all on the field. I committed to doing Whatever It Takes. Since then, the journey has been nothing short of extraordinary. From scaling a business from $0 to $55 million, navigating setbacks, closing private equity deals, and helping others grow, I've learned that success isn't just about the wins—it's about failing forward, staying consistent, and relentlessly pursuing growth. The WIT Podcast isn't just about professional growth; it's about real, raw experiences—the kind that transform every area of your life. We're here to share the hard truths, the strategies that work, and the lessons learned from doing Whatever It Takes. This isn't just a podcast; it's a blueprint for anyone ready to take on life's challenges and come out stronger.
Episodes
On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to break down one of the most important questions every entrepreneur should be asking:
Why do businesses fail?
From startups that never gain traction to established companies that lose momentum after years of success, Brandon shares the biggest mistakes he sees business owners make—and the leadership principles required to avoid them.
The ...
On this episode Brandon J and Joey Yak break down what actually creates a company that can scale.
Too many business owners chase growth without building the leadership, systems, standards, and culture required to sustain it. Brandon shares lessons from growing Brandon J Roofing, opening new markets, developing leaders from within, and why scaling isn't about finding shortcuts—it's about becoming the person capable of carrying...
On this episode Brandon J and Joey YAK dive deep into one of the biggest reasons most entrepreneurs never reach the next level — lack of focus.
Brandon breaks down why staying "narrow and deep" changed everything for him, from walking away from multiple business opportunities to going all-in on roofing and building one of the fastest-growing roofing compani...
On this episode Brandon J and Joey Yak kick off a brand new series called The Game — a deep dive into what it really takes to build yourself, lead people, and create success that actually lasts.
This conversation goes far beyond business tactics. Brandon J breaks down the importance of leadership, identity, standards, di...
On this episode Brandon James and Joey YAK sit down with Josh Steinberger of Next Gen Restoration for one of the most honest conversations yet around entrepreneurship, leadership, private equity, and what it actually takes to build a sustainable business.
Josh breaks down his 17-year journey in the roofing industry — from selling roofs out of a Ford Focus to building a multi-state operation — and shares the har...
On this episode Brandon James and Joey Yak break down the truth about money that most entrepreneurs never learn — and why making money doesn't mean you're actually building wealth.
They dive into the reality that a lot of business owners are living closer to broke than they think… even while making serious income. Brandon shares how he built his financial foundation from the ground up — from surviving on...
On this episode Brandon James and Joey Yak dive deep into Brandon's experience spending the day with Ed Mylett at an exclusive mastermind event — and the powerful lessons that came from it.
Brandon opens up about what it was like learning directly from someone he considers one of the greatest communicators and leaders in the world, why staying coachable is one of the biggest keys to long-term success, and how curiosi...
On this episode Brandon James and Joey Yak bring you something different — a real, unfiltered look inside a Monday morning sales meeting with the team.
Joey gives you a rare peek behind the curtain, capturing Brandon in real time as he leads, develops, and challenges his team. This isn't a polished conversation or a sit-down interview… it's raw leadership happening in the moment.
This isn't ...
On this episode Brandon James and Joey Yak break down the real stages of scaling a business—from the early grind to building a company that can sustain massive growth.
They start by unpacking what it actually looks like to go from $3M to $5M, where most entrepreneurs get their first taste of real money—and where a lot of them also get stuck. Brandon shares how easy it is to get comfortable at this level, let eg...
On this episode Brandon James and Joey Yak break down what leadership actually looks like beyond the title—and why most people never make it past the early stages.
They dive into the 5 Levels of Leadership and unpack the difference between having authority vs. earning real influence. Brandon shares how leadership starts with production, but only scales when you learn to develop people, build trust, and truly care abo...
On this episode Brandon James sits down with Joey Yak to break down what it actually takes to start, build, and scale a business the right way.
They dive into the reality behind entrepreneurship and why social media has made business look easier than it really is. Brandon shares the foundational principles that separate people who start businesses from those who actually grow them — including the importance of having...
On this episode Brandon James breaks down one of the most important—and often overlooked—drivers of success: identity.
He dives into why vision, goals, and discipline alone aren't enough if your identity doesn't match where you're trying to go. Brandon shares personal stor...
On this episode Brandon James and Jon Paramore break down the truth about AI, technology, and what actually matters when it comes to building and scaling a real business.
With so many tools, CRMs, and automation options available today, it's easy to get distracted and focus on the wrong things. Brandon shares how they built their company from the ground up by focusing on the fundamentals first — tracking the right nu...
On this episode of the Whatever It Takes Podcast Brandon James and Jon Paramore dive deep into the power of self-awareness and why it's one of the most important traits a person can develop in leadership, business, and life.
The conversation starts with reflecting on a recent event that put a lot of things into perspective and quickly moves into a powerful discussion about radical honesty with yourself.
Brandon sh...
On this episode, Brandon James and Jon Paramore discuss complacency, pressure and staying ready with a special guest today: MLB World Series Champion + former St. Louis Cardinal Matt Adams — aka "Big City."
In this episode, we cover:
- The "Big City" nickname
- How it started in spring training
- Why it stuck for 10+ years
- Where it all began
- Starting baseball at 3–4 years old
- Small-town Pennsylvania upbri...
In this episode, Brandon James and Jon Paramore talk about a major gap in sales and entrepreneurship:
Too many leaders teach people how to make money…
Almost nobody teaches them how to keep it.
We break down:
- The "Joe" effect — tripling income and still ending up broke
- Why quick success can destroy undisciplined people
- The importance of financial literacy in leadership
- Building emergency funds and reverse engi...
In this episode, Brandon James and Jon Paramore break down what it really means to live in alignment — and the real price you pay when you don't. From entrepreneurship to personal discipline, faith, leadership, and relationships, we explore how small daily compromises slowly erode self-trust and confidence.
Topics include:
In this episode, Brandon James and Jon Paramore dive into one of the biggest hidden reasons people stay stuck—and how subtle habits, beliefs, and daily decisions quietly hold them back. This is an honest, reflective conversation about growth, discipline, and the mindset shifts required to move forward.
If you've been feeling frustrated, unfulfilled, or like...
In this episode of the WIT Podcast, Brandon and the team answer real questions from business owners inside the Whatever It Takes community—covering leadership development, hiring systems, growth strategy, and how to scale without losing control
They break down how to intentionally build a growth-driven culture, why personal development must be baked into c...
What separates companies that scale from those that stall?
In this solo episode, Brandon unpacks the philosophy behind creating a "culture of leaders who create leaders." He shares real-world lessons from years of building his business — including early hiring mistakes, leadership bottlenecks caused by ego, and why accountability multiplies as you move ...
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