#387 - Branding, Light Sabers, and Product Development

In this podcast episode, we have the branding expert Ian Peterman who shares his insights on brand development and the unique case study of one of his clients, a company that produces light sabers. (geeks me out)

Ian discussed the importance of branding in creating a strong identity for a business, how to effectively develop a brand that resonates with customers, and how to incorporate elements of popular culture, like light sabers, into branding strategies. 

I hope you all gain valuable knowledge on the power of branding and how it can help businesses stand out in a crowded marketplace.

In This Episode:

[00:15] Introducing Ian Peterman

[03:35] Back story of how Ian got into branding.

[06:40] Learning computer aided design programs

[08:00] The designing process.

[16:00] Star Wars and stuffs

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