The Woman Who Created a Haircare Empire with Gail Federici, Founder and CEO of Color Wow

Gail is the Co-Founder of John Frieda Hair Care, which sold for $450 million to Kao in 2002, and the Founder and CEO of Color Wow. She has revolutionized the traditional hair care routine by creating pioneering products, such as one of the first frizz serums with John Frieda and one of the first at-home root cover-ups with Color Wow. Gail's ability to collaborate with top professional and celebrity hair stylists, including John Frieda and Chris Appleton, has been crucial in bringing these innovative formulas to life. Color Wow has achieved remarkable success in 2023, with 100% year-over-year growth in product sales and a nearly threefold increase in social media impact. The Color Wow Dream Coat, one of the brand’s most iconic products, is sold every 12 seconds.