Reinventing Careers: Journey from Marketing to Fashion, with Dianne Boyer, Founder Dianne in Style

What if the career you’ve already built is the perfect foundation for something completely new?

In this inspirational conversation, host Natalie Benamou talks with Dianne Boyer, who made a bold move in her 60s from a successful career in corporate marketing to becoming a fashion stylist helping women over 50 feel confident. She describes how uplifting it was to follow a dream she had since she was a young girl.

Dianne shares her path from leading national campaigns at General Motors to launching a blog in honor of her mother with her niece. Her story is filled with warmth and clarity as she explains why style is more than matching pieces of clothing, it’s creating a personal brand. Whether you’re preparing for a board interview, stepping into a new chapter, or simply ready to feel more like yourself, Dianne offers actionable insights and encouragement to get you there.

3 key takeaways:

• Every chapter prepares you for the next. Dianne’s story highlights how your experience isn’t something to leave behind—it’s what makes reinvention possible.
• Style is timeless. It’s not about age or trends, t’s about feeling like your full, vibrant self in any room you walk into.
• Personal Branding is a tool. From color to accessories to mindset, style can bring energy and confidence to your everyday life.

"I think style is a very personal thing, but it's also a way to send a message to the world about who you are.”-Dianne Boyer

Dianne is a Brand Builder Sponsor at the Thrive in 2025 Women’s Leadership Conference in Chicago. She is also a featured author in the anthology with other women over 50 in ‘The Power of Next: Bold Moves by Design, launching in August 2025. Dianne’s story will inspire you to think differently about what’s possible—and remind you that reinvention has no age limit.

Thank you Dianne, for being a valued member of HerCsuite and author in the upcoming anthology! Meet Dianne in person at the Thrive in 2025 Conference June 25th and June 26th in Chicagoland.

About Dianne Boyer

Dianne Boyer is a personal stylist helping women over 50 feel confident and current through style. With a background in corporate and fashion marketing, she now empowers women to express themselves through style that reflects who they are today. Her styling tips have been featured on TV, Real Simple, People, and Today.com. Dianne believes it’s never too late to love what you see in the mirror.

Website: https://dianneinstyle.com/

Instagram: https://www.instagram.com/dianne_instyle/

Facebook: https://www.facebook.com/dianneinstyle/

Connect with Natalie Benamou

Natalie Benamou is the visionary behind Women Leaders on the Move, a Top 25 Women's Leadership podcast by Feedspot. As the Founder of HerCsuite®, she leads a strategic collective for executive women navigating board service, portfolio careers, entrepreneurship, and leadership in the second half of their professional lives.

Work 1-2-1 with Natalie as a strategic advisor or fractional chief growth officer.

Natalie also serves as President of HER HEALTHX, a nonprofit committed to advancing women's health outcomes.

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