Collaborative Champions | Jessica Cook, Lina King, Susie Wright - 045

If you want to go fast, go alone, but if you want to go far, go together. This African proverb can describe the importance of having trusted partnerships in real estate.

In today’s episode, I chat with three leading ladies: Jessica Cook, Lina King, and Susie Wright, on how they’re developing connections to help simplify the home buying process for everyone.

Grab your cafecito and join us for this lovely chat on the power of collaboration.

Meet The Leaders

• Jessica Cook, Franchise Development Manager, Home Team Inspection Service,  [e-mail].

• Lina King, Manager, myNHD, [e-mail]

• Susie Wright, Senior Vice President, Business Operations, NAF Homes America, [e-mail]

Adapting to Industry Changes to Better Serve Clients

• Lina highlights how wildfires have been a major problem for her clients. To help them out, she found a tool that her agents can use to provide fire and flood zone information. This is to help her agents better serve their clients during the home buying process, so they don’t have a surprise after everything is done.

• Susie discusses how her industry is facing a settlement change, and to help serve her clients, she started educating herself on these recent changes. Then, once she learned about the changes, she began educating her loan officers and leadership teams to prepare them better to provide clients with information. She also states how, even though challenges are scary, when you take the time to educate yourself about them, you’ll learn how to embrace them.

• Jessica explains when it might be time to make changes in the organization to help adapt to industry changes and serve clients better. If one person wants to stay in a specific spot, it may keep a company from growing.

Innovation With AI Technology

• Jessica highlights how the Home Team Inspection Service implements AI tools to enhance its inspection process. This is to help increase efficiency and expedite obtaining necessary information, allowing inspectors to verify data more quickly and accurately. For agents, they have developed an AI app to serve clients better with booking and customer support.

• Expanding on the theme of AI, Susie also shares its potential to create internal efficiencies and improve processes.

• Offering a cautionary perspective, Lina advises that when it comes to checking properties for flooding or fire zones, it’s best to ask the professionals and not AI. She knows how AI technology can help with some tasks; however, you can’t always rely on it to give you updated and correct information.

Favorite Books and Quotes

• Lina's favorite quote: "Leaders become great not because of their power, but their ability to empower others."

• Jessica shared a couple of impactful quotes:

• "Our success is more attitude than aptitude."

• "If you judge a fish by its ability to climb a tree, it will live its whole life thinking it's stupid."

• Jessica's recommended read: "How to Win Friends and Influence People" by Dale Carnegie.

• Susie's go-to quote for perspective: "This too shall pass."

• Susie's recommended book: “.css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}